Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Perth’s hosting of UFC event a major coup for Western Australia tourism
The Ultimate Fighting Championship (UFC) will return to Perth this year following the Western Australia Government and Tourism Western Australia securing the major event organised by the world's leading mixed martial arts promoter.
UFC 251 has the potential to promote Perth to up to one billion households in 172 countries via television broadcast and streaming services. UFC also has a social media reach of more than 79 million followers.
Tourism WA will use these social media platforms to showcase WA, promoting Perth's natural surroundings, vibrant city nightlife and the State's regional areas to millions of people around the world.
The announcement of UFC’s return to Perth is a result of the State Government's decision in June 2017 to lift a ban on the UFC's 'octagon', which allowed Tourism WA to secure UFC events for the benefit of local tourism and the wider economy.
Perth's last UFC event was RAC Arena's most successful-ever sporting event and attracted thousands of tourists, pumping millions into the local economy. UFC made its WA debut in February 2018 with UFC 221: ROMERO vs. ROCKHOLD. The event saw 12,437 people fill RAC Arena to watch the main card middleweight match-up of Cuban powerhouse, Yoel Romero and Californian, Luke Rockhold.
Visitors to UFC 221 injected around $5.3 million of direct spend into the WA economy, with about 30% of ticket sales - or 3,702 tickets - bought by patrons from outside the State.
The return of the globally popular spectacle is expected to again attract thousands of interstate tourists to WA - filling hotel rooms and supporting local tourism and hospitality businesses during the State's traditionally quieter winter period.
Pay-per-views are the top tier of UFC events, attracting massive global audiences - with only 12 held each year, and only two or three of those hosted outside North America.
UFC 251 is the only pay-per-view UFC event scheduled for Australia this year, with the sport's dedicated fan base expected to converge on Perth for the event.
Western Australia Tourism Minister Paul Papalia noted "Perth's first UFC event in 2018 was an absolute triumph for WA tourism - drawing thousands of visitors and supporting our hotels, bars, restaurants and other small businesses.
"We're looking forward to UFC 251 being another great success and solidifying Perth's claim to be a regular host city for UFC's future championship bouts.
"These major events are only hosted outside North America a couple of times a year, so to secure another one is a major success for WA tourism and an indicator of Perth's growing global reputation.
Western Australia Sport and Recreation Minister Mick Murray added "securing UFC 251 is a major coup for the State, as the mixed martial arts sport is highly-prized for its significant global fan-base on social media and through pay-per-view broadcast.
"Hosting a second UFC event shows that Perth has an excellent reputation as a city that has a variety of quality venues to attract elite-level sporting events of all kinds.
"We're looking forward to locals and visitors getting behind another UFC event in Perth, and the sport delivering more great results for the State."
Ticketing and bout information for UFC 251 will be finalised in the coming months.
For more information go to http://www.ufc.com/perth
Image UFC 221: Romero vs. Rockhold courtesy of Ultimate Fighting Championship YouTube
9th December 2019 - Western Australia launches online education for combat sports industry
25th July 2019 - Melbourne’s Marvel Stadium to host UFC 243
9th July 2019 - Latest UFC Gym opens in Western Sydney’s Bankstown Sports Club
30th April 2019 - UFC agrees long-term deal for fight events to return to Abu Dhabi
15th February 2019 - UFC GYM looks open to clubs in New Zealand
11th January 2019 - UFC to open US$13 million Performance Institute in Shanghai
19th December 2018 - Western Australia Combat Sports Commission developing strategies to improve safety
25th June 2018 - UFC GYM announces partnership for Singapore expansion
8th November 2017 - UFC partners with AirAsia as ‘official airline’ sponsor
1st November 2017 - Perth Arena to host UFC championship fight event
6th September 2017 - UFC GYM generates more than 100,000 referral leads with Netpulse
22nd February 2017 - UFC GYM to open Perth club by end of year
22nd December 2016 - UAE firm engages UFC star to launch MMA-based gym concept
27th October 2016 - UFC launches events partnership with Village Cinemas and Event Cinemas
10th October 2016 - Skye Nicolson named as the ‘face’ of adidas Combat Sports
27th September 2016 - UFC Gyms begin South East Asian expansion
11th July 2016 - Consortium buys UFC for US$4 billion
30th March 2016 - Etihad Stadium’s UFC193 event delivers economic impact of $102 million
22nd December 2015 - UFC Gym to open first Arabian Gulf club in Dubai in 2016
21st December 2015 - UFC GYM announces Australian expansion plans
5th September 2012 - Fitness Australia issues ‘combat sport’ guidance
16th October 2009 - Combat Sports to face new legislation in WA
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!