Latest News

Back to Latest News back

 

UFC agrees long-term deal for fight events to return to Abu Dhabi

UFC agrees long-term deal for fight events to return to Abu Dhabi
April 30, 2019

The Ultimate Fighting Championship (UFC) will return to Abu Dhabi for the first time since 2014 following the announcement of a five-year hosting rights deal.

Revealed yesterday (29th April), the mixed martial arts promotion results from an agreement between UFC and the Abu Dhabi Government’s Department of Culture and Tourism under the Advantage Abu Dhabi Program.

Advantage Abu Dhabi seeks to provide a unique opportunity for event organisers, increasing the overall value proposition of the destination by providing an array of support services throughout the event planning cycle.

The first event under the new deal will be UFC 242 on 7th September and, while the bouts are still being confirmed, the card will be headlined by at least one championship fight, a model that will be retained for the remainder of the contract.

UFC previously held live events in Abu Dhabi in 2010 and in 2014 with the first event, UFC 112: Invincible, being the promotion’s first held outdoors. To stage the event, UFC adapted and expanded the du Arena on Yas Island adjacent to Ferrari World Abu Dhabi.

Announcing the partnership, UFC President Dana White stated “we are making a long-term commitment to Abu Dhabi because we have had great success in that market.

“The demand from our fans to bring UFC back to Abu Dhabi has been overwhelming, and over the next five years, DCT Abu Dhabi will help us deliver some spectacular UFC championship fights to the UAE. I’m very excited about this partnership and what it will mean for the growth of this sport and for UFC in the region.”

The event deal comes after pay-television broadcaster Abu Dhabi Media acquired exclusive UFC media rights in the Middle East and North Africa earlier this month, with the state-run group to launch a localised OTT service and mobile app in the region that will carry the property.

Department of Culture and Tourism Chairman, Mohamed Khalifa Al Mubarak added “UFC will become a key component of Abu Dhabi’s thriving events calendar for the next five years, which is already packed full of not only great sporting events, but also cultural, arts and entertainment offerings as well.

“This spectacular mixed martial arts event, which has a huge following around the world, will bring heightened impetus to visitation in the third quarter for the emirate and will no doubt boost incoming tourist numbers as fight fans across the world gather in Abu Dhabi.”

Image: The UFC 112 event in Abu Dhabi in 2010.

Related Articles

15th March 2019 - Special Olympics World Games open in Abu Dhabi

6th January 2018 - Builder announced to deliver Abu Dhabi’s multipurpose Yas Arena

1st November 2017 - Perth Arena to host UFC championship fight event

13th July 2017 - UFC GYM increases Arabian Gulf footprint with new location in Bahrain

25th May 2017 - Dubai’s du extends naming rights deal on Abu Dhabi venues

22nd December 2016 - UAE firm engages UFC star to launch MMA-based gym concept

12th November 2016 - Abu Dhabi launches new tourism campaign

11th July 2016 - Consortium buys UFC for US$4 billion

23rd August 2015 - Etihad Stadium to host UFC cage fighting

9th January 2015 - Dubai and Abu Dhabi set new visitor records

10th April 2014 - Abu Dhabi seeks investors for events venue

18th November 2010 - Abu Dhabi to stage 2011 Laureus World Sports Awards


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business