Contribute

Sharing Your News With Us (and the basics of writing a press release):

Every professional, business, organisation, consultant and supplier in the leisure industry has a story to tell and Australasian Leisure Management (both in print and online) wants to be the media through which you share your news, opinions, case studies, learnings, product information, launches, achievements and stories.

Unlike some media, editorial content in Australasian Leisure Management is not advertorial, which helps our being seen as being both independent and credible.

We rely on contributions from professionals in all sectors of the industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) from all areas of the industry: businesses; manufacturers; suppliers; consultants; government; not for profits; staff in their first jobs through to managing directors; students through to professors.

The simple press release is the cornerstone of any dealings with media so, for those unfamiliar with how to present a story, here are a few tips.

Key Elements of a Press Release
• Use the '5 Ws' - WHO, WHAT, WHEN, WHERE, WHY
• Date it.
• Give a brief title.
• Always start with the most important information in the first paragraph.
• Use conversational English and avoid superlatives.
• Use short sentences.
• Try to keep to no more than two pages.
• Include a quote if relevant and if you have a spokesperson.
• Format with adequate spacing so it is easy to read.
• Provide contact details for follow up.
• Issue press releases regularly.
• Keep your internal approval process simple.

What do you communicate?
• Awards and/or recognition you have received or presented
• Your new development/redevelopment
• Your new program
• Your new staff member
• Why your centre, club, facility and/or venue is successful
• Your new products
• Your upcoming event
• Your new agency/distributorship
• What went into your successful event
• The record number of swim carnivals you hosted
• Your safety record
• A membership/attendance milestone
• Your new management system & how you'll communicate with members and/or regular users
• Your new equipment
• Your new ticketing system
• Your new pool inflatable
• How you've helped a member/regular user reach a goal, and
• Anything else that you are proud of and want to share!

If you have images or video provide them, or put them online with a link (Hightail, YouSendIt etc)

Be sure to make your news easy to use - try to avoid difficult to use formatting.

Don't be scared to follow up.

And don't confuse editorial with advertising - they are very different functions and still are received in different ways. As for media that publish paid editorial (advertorial), my opinion is that it lacks credibility and is worthless.

Click here for a fuller guide to writing a press release.

Features Wanted:

Australasian Leisure Management relies on industry professionals sharing their successes, experiences and case studies as feature articles. If you have experiences, views or statistics to share, please contact 02 9970 8322 or email nigel@ausleisure.com.au

And don't worry about what you send us having to be 'journalistically' perfect. its your experience that we want to make the most of, not your writing skills!

Our team are experienced in sub editing notes, conference papers, reports etc - always sending a draft through to the author(s) prior to publication.

Australasian Leisure Management welcomes:

Press/
Media Releases

Please ensure that you send your communication to leisure@ausleisure.com.au. For guidance, see 'Sharing Your News With Us' above.
Feature Articles Every professional has a story to tell. We rely on contributions from managers, owners, suppliers, investors, academics, students, public relations agencies and anyone with a professional interest in the industry.
Events Please send dates and details of your conferences/seminars/workshops etc and they will be listed at www.ausleisure.com.au/events
Product Information Keep the industry up to date with your product launches, installations, and new initiatives.
Viewpoint/Letters Feel strongly about an industry issue or something you have read in the magazine or on the website? Share that view with us.
People/Appointments Make sure that Australasian Leisure Management and your industry peers know of whose been newly appointed to industry jobs.
For further information read on or send your input on any of these topics to leisure@ausleisure.com.au

Editorial contributions to Australasian Leisure Management  are independent and not paid for.

Karen Sweaney, Editor, Australasian Leisure Management

 

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 
 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business