Contribute

Sharing Your News With Us (and the basics of writing a press release):

Every professional, business, organisation, consultant and supplier in the leisure industry has a story to tell and Australasian Leisure Management (both in print and online) wants to be the media through which you share your news, opinions, case studies, learnings, product information, launches, achievements and stories.

Unlike some media, editorial content in Australasian Leisure Management is not advertorial, which helps our being seen as being both independent and credible.

We rely on contributions from professionals in all sectors of the industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) from all areas of the industry: businesses; manufacturers; suppliers; consultants; government; not for profits; staff in their first jobs through to managing directors; students through to professors.

The simple press release is the cornerstone of any dealings with media so, for those unfamiliar with how to present a story, here are a few tips.

Key Elements of a Press Release
• Use the '5 Ws' - WHO, WHAT, WHEN, WHERE, WHY
• Date it.
• Give a brief title.
• Always start with the most important information in the first paragraph.
• Use conversational English and avoid superlatives.
• Use short sentences.
• Try to keep to no more than two pages.
• Include a quote if relevant and if you have a spokesperson.
• Format with adequate spacing so it is easy to read.
• Provide contact details for follow up.
• Issue press releases regularly.
• Keep your internal approval process simple.

What do you communicate?
• Awards and/or recognition you have received or presented
• Your new development/redevelopment
• Your new program
• Your new staff member
• Why your centre, club, facility and/or venue is successful
• Your new products
• Your upcoming event
• Your new agency/distributorship
• What went into your successful event
• The record number of swim carnivals you hosted
• Your safety record
• A membership/attendance milestone
• Your new management system & how you'll communicate with members and/or regular users
• Your new equipment
• Your new ticketing system
• Your new pool inflatable
• How you've helped a member/regular user reach a goal, and
• Anything else that you are proud of and want to share!

If you have images or video provide them, or put them online with a link (Hightail, YouSendIt etc)

Be sure to make your news easy to use - try to avoid difficult to use formatting.

Don't be scared to follow up.

And don't confuse editorial with advertising - they are very different functions and still are received in different ways. As for media that publish paid editorial (advertorial), my opinion is that it lacks credibility and is worthless.

Click here for a fuller guide to writing a press release.

Features Wanted:

Australasian Leisure Management relies on industry professionals sharing their successes, experiences and case studies as feature articles. If you have experiences, views or statistics to share, please contact 02 8018 6808 or email nigel@ausleisure.com.au

And don't worry about what you send us having to be 'journalistically' perfect. its your experience that we want to make the most of, not your writing skills!

Our team are experienced in sub editing notes, conference papers, reports etc - always sending a draft through to the author(s) prior to publication.

Australasian Leisure Management welcomes:

Press/
Media Releases

Please ensure that you send your communication to leisure@ausleisure.com.au. For guidance, see 'Sharing Your News With Us' above.
Feature Articles Every professional has a story to tell. We rely on contributions from managers, owners, suppliers, investors, academics, students, public relations agencies and anyone with a professional interest in the industry.
Events Please send dates and details of your conferences/seminars/workshops etc and they will be listed at www.ausleisure.com.au/events
Product Information Keep the industry up to date with your product launches, installations, and new initiatives.
Viewpoint/Letters Feel strongly about an industry issue or something you have read in the magazine or on the website? Share that view with us.
People/Appointments Make sure that Australasian Leisure Management and your industry peers know of whose been newly appointed to industry jobs.
For further information read on or send your input on any of these topics to leisure@ausleisure.com.au

Editorial contributions to Australasian Leisure Management  are independent and not paid for.

Karen Sweaney, Editor, Australasian Leisure Management

 

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Active World

Since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…

read more

Aquatics / Billing / Fitness / Recreation / Technology

 
 

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

PaySmart

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business