Contribute

Sharing Your Story With The World (and the leisure industry):

Every professional, business, organisation, consultant and supplier in the leisure industry has a story to tell and Australasian Leisure Management (both in print and online) wants to be the media through which you share your news, opinions, case studies, learnings, product information, launches, achievements and stories.

Unlike some media, editorial content in Australasian Leisure Management is never paid for - we avoid 'advertorials' - in order that we are seen as being both independent and credible.

We rely on contributions from professionals in all sectors of the industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) from all areas of the industry: businesses; manufacturers; suppliers; consultants; government; not for profits; staff in their first jobs through to managing directors; students through to professors.

The simple press release is the cornerstone of any dealings with media so, for those unfamiliar with how to present a story, here are a few tips.

Key Elements of a Press Release
• Use the '5 Ws' - WHO, WHAT, WHEN, WHERE, WHY
• Date it.
• Give a brief title.
• Always start with the most important information in the first paragraph.
• Use conversational English and avoid superlatives.
• Use short sentences.
• Try to keep to no more than two pages.
• Include a quote if relevant and if you have a spokesperson.
• Format with adequate spacing so it is easy to read.
• Provide contact details for follow up.
• Issue press releases regularly.
• Keep your internal approval process simple.

What do you communicate?
• Awards and/or recognition you have received or presented
• Your new development/redevelopment
• Your new program
• Your new staff member
• Why your centre, club, facility and/or venue is successful
• Your new products
• Your upcoming event
• Your new agency/distributorship
• What went into your successful event
• The record number of swim carnivals you hosted
• Your safety record
• A membership/attendance milestone
• Your new management system & how you'll communicate with members and/or regular users
• Your new equipment
• Your new ticketing system
• Your new pool inflatable
• How you've helped a member/regular user reach a goal, and
• Anything else that you are proud of and want to share!

If you have images or video provide them, or put them online with a link (DropBox, YouSendIt, YouTube, Flickr etc)

Be sure to make your news easy to use - try to avoid difficult to use formatting.

Don't be scared to follow up.

And don't confuse editorial with advertising - they are very different functions and still are received in different ways. As for media that publish paid editorial (advertorial), my opinion is that it lacks credibility and is worthless.

Click here for a fuller guide to writing a press release.

Features Wanted:

Australasian Leisure Management relies on industry professionals sharing their successes, experiences and case studies as feature articles. If you have experiences, views or statistics to share, please contact 02 9970 8322 or email nigel@ausleisure.com.au

And don't worry about what you send us having to be 'journalistically' perfect. its your experience that we want to make the most of, not your writing skills!

Our team are experienced in sub editing notes, conference papers, reports etc - always sending a draft through to the author(s) prior to publication.

Australasian Leisure Management welcomes:

Press/
Media Releases

Please ensure that you send your communication to leisure@ausleisure.com.au. For guidance, see 'Sharing your story with the world of leisure' above.
Feature Articles Every professional has a story to tell. We rely on contributions from managers, owners, suppliers, investors, academics, students, public relations agencies and anyone with a professional interest in the industry (see Features Wanted abovebelow).
Events Please send dates and details of your conferences/seminars/workshops etc and they will be listed at www.ausleisure.com.au/events
Product Information Keep the industry up to date with your product launches, installations, and new initiatives.
Viewpoint/Letters Feel strongly about an industry issue or something you have read in the magazine or on the website? Share that view with us.
People/Appointments Make sure that Australasian Leisure Management and your industry peers know of whose been newly appointed to industry jobs.
For further information read on or send your input on any of these topics to leisure@ausleisure.com.au

Editorial contributions to Australasian Leisure Management  are independent and not paid for.

Karen Sweaney, Editor, Australasian Leisure Management

 

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SWIMPLEX AQUATICS

Swimplex Aquatics is a company dedicated to the commercial pool industry. We are specialist contractors in pool construction, renovation, refurbishment, filtration, water treatment, heating and the…

read more

Aquatics / Design / Play / Waterparks

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

FitPod (iQniter)

FitPod is the distributor of iQniter Cardio Training – Powered by Suunto. Started in July 2013, FitPod has establish itself as a premium, service orientated business with a passion for…

read more

Fitness / Recreation / Technology / Wellness

 
 

ticketPad

An iPad application that has been developed to reinvent point of sale general admission ticketing and turn it into a 21st century application, the key benefits being: API capability for integration…

read more

Access / Entertainment / Technology / Ticketing / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business