Elite Pool Covers
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…
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UAE firm engages UFC star to launch MMA-based gym concept
December 22, 2016
New Age Fitness, a subsidiary of the UAE-based Al Ahli Holding Group, has launched a new mixed-martial arts-based gym concept called MCage.
The announcement was made in a special event attended by UFC Hall of Famer and MMA fighter Randy ‘The Natural’ Couture, who was also announced as the new brand ambassador for MCage and Yalla Fitness, a soon-to-be-launched boutique gym concept.
The company said the launch of MCage complements its continuing commitment to provide customers with fitness and health services that are based on high international standards.
Al Ahli Holding Group Chief Executive Mohammed Khammas stated “we are proud to announce this new offering from New Age Fitness, which falls in line with our continuing efforts to promote health, wellness and fitness across the UAE.
"In line with this, we have also invited world-renowned MMA fighter Randy Couture to Dubai and have appointed him as ‘MCage’s new brand ambassador.
“We are confident that Randy can further inspire and encourage members of the UAE community to stay fit through exercise, clean living and healthy eating.”
Khammas added that Couture had been selected because of the positive impact he has made on the public in promoting a healthy lifestyle and encouraging exercise as a key way to keep fit.
Image: UFC Hall of Famer and MMA fighter Randy ‘The Natural’ Couture.
20th December 2016 - DUBAI PLANS NATIONAL FITNESS INDEX AS PART OF ACTIVITY AND WELLNESS DRIVE
27th November 2016 - BREAKING THE MOULD IN BOXING FASHION
27th September 2016 - UFC GYMS BEGIN SOUTH EAST ASIAN EXPANSION
11th July 2016 - CONSORTIUM BUYS UFC FOR US$4 BILLION
16th January 2015 - UNITED ARAB EMIRATES LAUNCHES CAMPAIGN TO IMPROVE LIFESTYLE CHOICES
20th April 2010 - GOLD’S GYM TO OPEN 26 CLUBS IN THE ARABIAN GULF
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