AusLeisure

The global expansion of the UFC brand will see the opening of a new UFC GYM® in Dubai early in 2016.

The gym, the first UFC facility in the United Arab Emirates and Gulf Cooperation Council, considerably expands the geographical reach of the franchise and is the first of several gyms scheduled to open throughout the region.

Since debuting in 2009, UFC GYM® has opened more than 120 locations throughout the United States, Australia and Canada. The fitness franchise has continued to grow at a pace, opening more than 50 locations in the past two years and more than 100 clubs expected to open in the next year.

Announcing the opening UFC GYM® Chief Executive Brent Leffel explains “the exponential growth we have experienced to date and the overwhelming response to our fitness concept and brand proposition has been incredible.

“Our Middle East partnership marks a huge milestone for our company. We are excited to build on this momentum with the continued development of new UFC Gym locations with strong partners around the world.”

Based in the UAE, Fitness Master Franchises has signed an exclusive development agreement to open UFC Gyms throughout the Middle East.

UFC President Dana White states “this expansion speaks to the international appeal of UFC’s brand.

“From our athletes to our fan base, we have seen significant growth throughout international markets. We are thrilled UFC Gym is expanding to the emirates and bringing signature MMA styles of training and fitness to a new region.”

UFC GYM® offers a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, providing training programs to fit all ages and fitness levels.

Membership includes unlimited access to UFC Octagon and signature classes such as Daily Ultimate Training (DUT), TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defence, as well as group fitness classes such as Zumba, yoga, Cycle Circuit and more.

UFC GYM® Middle East Chief Operating Officer (COO) George Yiasemides adds “UFC GYM® provides the opportunity for people to improve their shape, strength and fitness while learning a variety of self-defence disciplines in a group or one-on-one environment.”

21st December 2015 - UFC GYM ANNOUNCES AUSTRALIAN EXPANSION PLANS

16th November 2015 - UFC193 EVENT DELIVERS RECORD $9.5 MILLION TICKET SALES AT ETIHAD STADIUM

8th May 2013 - UNITED ARAB EMIRATES WELCOMES NEW FITNESS CLUB OPENINGS

11th March 2013 - FIRST INTERNATIONAL UFC GYM TO OPEN IN SYDNEY

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.