Latest News

Back to Latest News back

 

UFC193 event delivers record $9.5 million ticket sales at Etihad Stadium

UFC193 event delivers record $9.5 million ticket sales at Etihad Stadium
November 16, 2015

Etihad Stadium has reported a massive success from Sunday’s much discussed UFC193 event, reporting ticket sales in excess of $9.5 million which the venue says is a house record.

The relatively new phenomena that’s UFC was a dominant theme on Melbourne’s talk back radio and most sections of the media, ahead of Sunday’s record breaking event.

Fans voted with their feet -  the crowd of 56,214 was the second highest for an Etihad Stadium sporting event, falling just short of the Australian Wallabies Test match against the British and Irish Lions in June, 2013, which attracted 56,771.

The name on the crowd’s lips was world bantamweight champion Ronda Rousey who ultimately lost her championship in what followers of UFC said amounts to the sport’s biggest ever upset. Rousey had no answers for the boxing prowess of fellow American Holly Holm and was knocked out in the second round of the world title bout.

Etihad Stadium Chief Executive Paul Sergeant says UFC193 was a massively successful occasion for Etihad Stadium on a number of fronts.

Sergeant stated “we successfully engaged and entered into a relationship with the highly professional senior team at UFC, headed by Executives Tom Wright and Dana White, and it ultimately led to the delivery of one of the most, if not the most successful event, hosted in the stadium’s 15 year history.

“We are at times are of the view that the preparation of any entertainment or sporting event can be underestimated but for the thousands of people who attended on Sunday, they will long remember the fantastic show."

Sergeant said the other factor which needed to be emphasised was the excellent crowd behaviour, adding “the fans were absolutely engrossed and engaged with the event. There were no issues and they were a credit to UFC’s legions of followers across Australia and around the world.

“There were doomsayers claiming the occasion would be accompanied by violence and unsociable behaviour, staining Melbourne’s reputation. Maybe next time they might listen before making judgemental, gratuitous, outrageous comments that could not have been further off the mark.

“Beamed to 100 million homes across the globe, it was a high tech, superbly professional show. We had just four ejections which is absolutely at the bottom end of the scale for any of our events, let alone something as massive as UFC.

“The event also has generated a huge economic benefit for Melbourne and the city’s tourism and hospitality sectors.

“43% of tickets sold were purchased from either interstate or overseas. Invariable that means they’ve stayed in the city’s hotels and apartments, generating millions of dollars into the local economy."

Sergeant said the Etihad Stadium’s management team will maintain its excellent relationship with the UFC team.

He concluded “saying that it’s unlikely that we will see the magnitude of such a UFC show in the foreseeable future in Melbourne.

“It was three years in the making. We are amazingly proud of the show we helped produce and we know the fans who came along were tremendously appreciative of all that went into building such a memorable event.” 

Images: Rhonda Rousey (top) and the UFC 193 crowd (middle) at Etihad Stadium. UFC 193 winner Holly Holm (below).

28th October 2015 - ETIHAD STADIUM ROARS UP FOR GRAND PRIX SPEEDWAY

20th October 2015 - TWENTY3 STEPS INTO THE OCTAGON WITH UFC 

2nd September 2015 - ETIHAD STADIUM LOOKS TO BOOST REVENUES FROM INCREASED BRANDING

23rd August 2015 - ETIHAD STADIUM TO HOST UFC CAGE FIGHTING

1st June 2015 - ETIHAD STADIUM LOOKS TO HOST AUSTRALIA’S FIRST COLLEGE BOWL

 

4th March 2015 - SPEEDWAY LEGENDS SET TO TRANSFORM ETIHAD STADIUM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business