Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Tourism Australia launches $20 million campaign to support bushfire affected industry
Australians are being encouraged to holiday at home this year, as part of a $20 million Tourism Australia advertising campaign aiming to support tourism operators affected by the recent devastating bushfires.
The Holiday Here This Year campaign will be rolled out across print and social media as well as feature on billboards in major cities.
Tourism Australia managing director Phillipa Harrison said the new campaign would help spread the message that Australia was open for business and ready to welcome back visitors noting "there is no doubt that Australian tourism has been hit hard by the recent bushfires. It's critical that we help the industry get back on its feet as soon as possible.”
The Holiday Here This Year campaign forms part of a $76 million assistance package for the tourism sector which also includes $25 million for a global market campaign to convince international visitors not to cancel their trips to Australia. There's also $9.5 million to fund trips for international media to show not all of the country was destroyed by the bushfires.
Federal Tourism Minister Simon Birmingham advised that the new campaign was all about encouraging Australians to holiday at home stressing "our message is crystal clear – we want Australians to pitch in to save the towns, jobs and small businesses around our country who rely on tourism.”
The Australian Tourism Export Council (ATEC) today congratulated Tourism Australia on launching the first step in its Holiday Here This Year campaign.
ATEC Managing Director Peter Shelley advised “this campaign has been quick off the blocks and will work to capitalise on the good will and sentiment shared by all Australians in helping to get the communities affected by bushfires back on their feet.
“With tourism at the heart of so many regional communities, encouraging Australian’s to prioritise a holiday at home is a great way to support the rebuilding of these towns and recoup some of the summer’s lost revenue.
“Tourism Australia is leading the charge with their expertise and reach and it’s great to see the positive collaboration between our national and state based tourism marketing bodies in delivering a single message of recovery.
Shelley added “while getting our domestic market engaged is a great first step in helping the devastated regional communities, our international campaign needs to encompass support for every destination.
Shelley said the bushfires have had a severe impact on the international perception of Australia as a travel destination with a 40% reduction in forward bookings from Western markets including the UK, Europe and the US and a 20% overall decline.
“Despite the fact that most of the favoured holiday spots for international visitors have been unaffected, people looking to visit Australia have been spooked.
“While this domestic campaign is a great first step, we are keenly anticipating the next stage of the recovery campaign and its focus on rebuilding brand Australia for our international audience.”
23rd January 2020 - Zoos SA plans wildlife recovery strategies following bushfires
12th January 2020 - Royal Agricultural Society fears impact of bushfires on Sydney Easter Show
9th January 2020 - Bushfires have massive impact on Australian tourism industry
8th January 2020 - Sydney Festival show cancelled due to bushfires and poor air quality
7th January 2020 - Bushfires destroy Selwyn Snow Resort
4th January 2020 - VTIC provides advice for businesses impacted by the bushfires
3rd January 2020 - Catastrophic bushfires impact industry identities
31st December 2019 - Heroic effort by zookeepers saves Mogo Wildlife Park from devastating bushfires
21st December 2019 - Smoke from bushfires forces abandonment of Big Bash League match in Canberra
21st December 2019 - $6 million funding for Queensland tourist destinations impacted by bushfires
20th December 2019 - Bushfires see luxury NSW Blue Mountains resort suspend arrivals
19th December 2019 - Sapphire Coast tourism operators urge holidaymakers not to be deterred by bushfires
18th November 2019 - Aussie Ark calls for wildlife support during bushfires
12th November 2019 - Bushfires cause cancellation of Rally Australia World Championship event
30th October 2019 - Tourism Australia launches new campaign ‘Come Live our Philausophy’
13th September 2019 - Tourism Australia confirms Phillipa Harrison as new Managing Director
4th August 2019 - Australia’s tourism accreditation program reveals new branding
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!