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Australia’s tourism accreditation program reveals new branding
Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program has been re-branded.
Aiming to “better promote” tourism businesses, the new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool, paired with new, modern branding to promote stakeholders’ status as a Quality Tourism Accredited Business.
A statement announcing the new branding advises “the Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.”
The new branding will be issued to Quality Tourism Accredited, Star Rated and Award-winning businesses at the start of 2019/20, in time for a consumer marketing campaign.
The Program is managed by the Tourism Council WA.
Click here for more information.
Image: Camel tours on Broome's Cable Beach.
2nd March 2019 - Industry welcomes commitment to the Quality Tourism Framework
18th January 2019 - Tourism Accreditation Program to rebrand in 2019
2nd November 2018 - Tourism Council WA calls for change in Western Australian tourism activity
1st March 2018 - Australian Tourism Accreditation Program dominates Tourism Awards
7th February 2016 - Accredited businesses sweep winners list at National Tourism Awards
30th March 2013 - Delivering higher quality experiences for Chinese Visitors
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