Latest News

Back to Latest News back


NBL1 and Coles Express announce landmark naming rights partnership

NBL1 and Coles Express announce landmark naming rights partnership
July 15, 2021

NBL1 and Coles Express have announced a landmark naming rights partnership until the conclusion of the 2023 season, helping to support the five state-based women and men’s leagues to deliver almost 1,500 NBL1 games a year to 71 metropolitan and regional basketball centres across the country - watched by an estimated 250,000 spectators.

The partnership will also support the game from the grassroots level, delivering a pathway for junior players to aspire to elite basketball via their local association.

With 723 stores across Australia and close to 5,700 team members, Coles Express is one of Australia's leading fuel and convenience retailers.

Under the agreement, the Coles Express logo will be integrated into the NBL1 logo and all NBL1 Conference logos. Coles Express signage will also be displayed across all stadiums while other activations will be implemented throughout the partnership.

Coles Express joins other big-name brands in Bunnings and Foot Locker in partnering with NBL1 and seeing the value the league brings in the Australian sporting landscape.

NBL1 Chief Commercial Officer Brad Joyner advises “to have such a trusted Australian brand associated with NBL1 and the broader basketball community is fantastic for the sport.

“As a community driven product, Coles Express’ values align perfectly with those of NBL1. We look forward to this exciting journey ahead with Coles Express and hope it is the beginning of a long and successful partnership.

“With the live streaming of all games, immense social media coverage and marketing, and world class female and male players, NBL1 has changed the game for semi-professional sport in Australia. Partnerships with trusted brands like Coles Express emphasises the power of NBL1 as we look to grow the game of basketball across the country.”

Coles Express Executive General Manager Michael Courtney added “as part of Coles Group, we are committed to build strong and resilient communities with the aim to help Australians lead healthier and happier lives. We are proud to partner with community organisations like NBL1 to drive health benefits.

“Our respective brands mean a lot to the community, be it at NBL1 grassroot basketball events or our Coles Express team members who support customers across the country when they are on the road.  We are excited to help champion and grow the sport of basketball in Australia and look forward to becoming even more involved in our local communities through this fantastic partnership.”

Image top: Coles Express Executive General Manager Michael Courtney with Eltham Wildcats' Anneli Marley and Frankston Blues' Lachlan Barker; NBL1 players Lachlan Barker and Anneli Barker with Coles Express Executive General Manager Michael Courtney and junior basketballers Ashtyn and Hayley

Related Articles

23rd March 2021 - NBL appoints PTI Digital to deliver Derwent Entertainment Centre’s technology roadmap

6th March 2021 - Sydney Kings sponsor calls for removal of slippery logos from NBL court surfaces

9th February 2021 - NBL to reinstate Illawarra Hawks naming

6th January 2021 - NBL forced to make schedule adjustments in advance of season opening

21st December 2020 - NBL announces Melbourne hub for condensed 36-game competition

10th November 2020 - Tasmanian Government’s purchase of the Derwent Entertainment Centre advances JackJumpers NBL debut

5th November 2020 - iAthletic extends partnership with WNBL

30th October 2020 - Basketball Australia broadcast deal gives WNBL significant exposure

16th September 2020 - NBL delays season start until 2021

19th August 2020 - NBL creates Return to Competition Taskforce to prepare for 2020/21 season

16th July 2020 - Further support announced for Tasmania’s NBL1 clubs

2nd July 2020 - Tasmania secures new NBL team for 2021/22 season

26th March 2020 - Total Sport and Entertainment acquire ownership of NSW sole WNBL franchise

20th March 2020 - NBL names Perth Wildcats as champions after Coronavirus truncates finals series

28th February 2020 - Agreement announced for Tasmania to host 10th NBL franchise

19th February 2020 - NBL welcomes regular season attendance rise through 2019/20

18th November 2019 - Sydney Kings attain new NBL attendance record

9th October 2019 - NBL generates record viewing figures during first round of the season

4th October 2019 - Melbourne Arena ready for 2019/20 NBL season

1st October 2019 - Sydney Kings launch 2019/20 NBL season marketing campaign

12th July 2019 - NBL announces pre-season Tasmanian tournament to test 10th NBL franchise potential

13th May 2019 - Basketball Australia and NBL agree landmark partnership

20th March 2019 - TSE assume full control of the NBL’s Sydney Kings

27th September 2018 - NBL renews partnerships with Chemist Warehouse, Europcar and ESPN

24th May 2016 - NBL looks to develop China-based franchise

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks



The Fitness Generation is now part of NovoFit - see

read more

Fitness / Technology / Wellness


APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


The Pool Enclosure Company

Now TPEC Pool Enclosures - see

read more

Aquatics / Design / Recreation / Venues



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation



SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and billing statements,…

read more

Aquatics / Education / Recreation / Safety / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business