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Basketball Australia broadcast deal gives WNBL significant exposure

Basketball Australia broadcast deal gives WNBL significant exposure
October 30, 2020
Sport /

Basketball Australia (BA) has today announced new broadcast arrangements for the 2020 Women's National Basketball League (WNBL) season, significantly boosting the league's  visibility across Australia. The agreement with partners the Foxtel Group and the ABC will see all 60 games of the 2020 season available live across Australia.

Fox Sports will broadcast LIVE four games per week (from Round Two of the Fixture with three games during Round Five), with the ABC simulcasting on both their primary channel and ABC iview. In addition to streaming the games that will be broadcast on Foxtel, Kayo will also stream LIVE all remaining games of the 2020 season which will involve multi-camera and expert commentary.

Never before has a broadcast agreement which covers all games been so important, with BA announcing earlier this month that in response to the COVID-19 pandemic, the 2020 WNBL season would be played exclusively out of a North Queensland hub from 11th November to 20th December.

Basketball Australia Chief Executive Jerril Rechter explained the significance of this broadcast agreement for Australian women’s basketball noting “this broadcast agreement with Fox Sports, Kayo and the ABC will provide the Chemist Warehouse WNBL with more exposure than ever before.  

“Having all 60 games of the 2020 season shown live across Australia will provide a platform to showcase one of world’s leading basketball leagues featuring Australia’s best established and emerging athletes. This high-profile visibility across Australia will help build upon the popularity and growth of women’s basketball and inspire a whole new generation.

“Basketball Australia would like to thank Foxtel and the ABC for their committed support of the Chemist Warehouse WNBL and we look forward to delivering a highly successful season both on and off the court.

Basketball Australia Head of Women in Basketball Lauren Jackson said this broadcast agreement provides a platform for Australians to become fans of the country’s leading basketballers adding “The Australian Opals and our Under 19 women’s team are both ranked world number two and this broadcast arrangement will enable all Australians to witness the skill, strength and athleticism of our players.

“The 2020 Chemist Warehouse WNBL season will double as important preparation for the Australian Opals ahead of the Tokyo Olympics and the 2022 FIBA Basketball World Cup which will be hosted by Sydney.  

“With all the opportunities that this season presents us, being able to broadcast all our games live across the nation was at the top of the list. This is a wonderful outcome for Women’s Basketball in Australia, and we are thankful for the support of both Foxtel and the ABC.”

Fox Sports Executive Director Steve Crawley highlighted “Women’s basketball is a source of inspiration and excitement for Australians of every age group. We are stoked to be the home of the WNBL in 2020 bringing every game of the season live to a record number of sports fans watching on Foxtel and Kayo.”

Director of ABC Regional & Local Judith Whelan enthused “we’re thrilled to welcome back the WNBL to the ABC – the natural home of women’s sport in Australia. We are also delighted that one of this country’s most experienced and passionate basketball commentators, the ABC’s Corbin Middlemas, will be part of this season’s on-air WNBL commentary team. The ABC is looking forward to bringing Australian fans two games per week of one of the best women’s basketball competitions in the world.”

The 2020 WNBL season is supported by the Queensland Government along with Cairns Regional Council, Mackay Regional Council and the City of Townsville.

Queensland Tourism Minister Kate Jones said the deal announced today was a great win for North Queensland adding “Basketball is growing in popularity right throughout Australia. Having the WNBL season broadcast throughout the country on live television will deliver a shot-in-the-arm for our tourism industry at a time we need it most.

“Generating more exposure for Queensland is an important part of our economic recovery plan – ensuring that more tourists return to Queensland as soon as possible.”

Image courtesy of wnbl.basketball/

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26th March 2020 - Total Sport and Entertainment acquire ownership of NSW sole WNBL franchise

23rd April 2015 - WNBL Western Australian franchise rebranded as Perth Lynx

1st April 2015 - WNBL review calls for move to winter and shorter season

15th July 2013 - WNBL signs multi-year kit sponsorship with Peak

10th September 2012 - NBL and WNBL come together for Australian first

21st March 2012 - Crowds flock to WNBL


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