F45 launches first ever Australian brand campaign

January 19, 2023

Fitness / Marketing /

F45 has launched its first Australian brand campaign, entitled ‘Every Day Athletes’, celebrating the brand’s unique community-led approach that helps members get results as part of an accessible team with F45 their coach.

The summer campaign aims to highlight the power of the F45 community, no matter where members are in their fitness journey, showing exercisers turning days of the week into training personas.

Commencing today, the summer campaign (expanded as a year-long promotion in the USA), features user generated content showing real members getting real results - material that was sourced via social media - bringing the brand’s ‘Team Training, Life Changing’ motto to life.

Delivered by creative agency Abel , who worked closely with iProspect to unlock audience insights and align with daily media consumption habits, each element of the campaign is time and location specific to motivate and inspire audiences.

Commenting on the campaign, Abel Creative co-founder, Simon Fowler commented “it’s been amazing to continue our relationship with F45 Training, iProspect and FLINT and elaborate on F45’s ‘Team training, Life changing’ brand philosophy.

“Every Day Athletes celebrates being yourself, whether you’re a Monday or a Tuesday (I’m a Wednesday), and the power of coming together to conquer whatever the week throws at you.”

F45 Chief Marketing Officer, Brian Killingsworth noted “F45 is known for its incredible community - its more than the world’s best workout, it is the community striving to help its members become mentally and physically stronger.

“Abel has helped articulate and deepen what that can mean to the Australian audience and we are excited to bring the Every Day Athletes platform to life further in the new year.”

F45 Every Day Athletes includes a summer schedule across social, digital display and F45 owned channels.

Image credit F45.

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15th February 2022 - F45 loses legal battle with Body Fit Training over workout patents

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30th January 2020 - MINDBODY and F45 Training finalise new global agreement

21st January 2020 - F45 looks at US stock market listing

17th December 2019 - F45 Training takes legal action against Body Fit Training over alleged patent infringement

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6th June 2019 - F45 tops Canstar Blue gym ratings for a second year

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19th March 2019 - Hollywood star Mark Wahlberg buys stake in F45 fitness franchise

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5th April 2018 - Survey identifies F45 as providing highest level of customer satisfaction among Australian gyms

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20th August 2017 - Daniel Conn leaves F45 Training for Wellness Director role with the Collective Wellness Group

28th July 2017 - F45 becomes Australia’s fastest growing fitness studio network

25th June 2017 - F45 expands UK presence with 50 franchises sold

17th February 2017 - F45 Training nears 100 sites in the USA

28th September 2016 - F45 founder launches ‘Netflix’ of fitness

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22nd June 2016 - F45 continues expansion with first Indian studio opening

21st April 2016 - Australian Institute of Fitness agrees career partnership with F45 Training

23rd August 2015 - F45 functional training launches new gyms on the NSW Central Coast

25th August 2014 - F45 Training offers functional training in a team environment

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