Latest News

Back to Latest News back

 

F45 opens London base to drive European expansion

F45 opens London base to drive European expansion
August 21, 2018

Looking to further expand in European markets, Australian-created fitness franchise F45 Training has opened new European headquarters in central London.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland and the Czech Republic with plans in place to launch in Germany by the end of the year. It has also began operations Lebanon and Israel.

Since its foundation in Sydney in 2011, F45 Training has already sold 1,150 studios across 36 countries and is now firmly set on further international expansion.

In addition, the group has launced a 'Collegiate Program', a first-of-its-kind partnership with US Colleges, where F45 Training is offered on campuses.

F45 Training cofounder Rob Deutsch explains “we have worked tirelessly to create a truly revolutionary and innovative brand that can flourish and grow in any country.

“This is evident in the accelerated growth we have seen in just four years. As a result, we are well on the way to becoming a household name around the world.”

F45's unique, team-based, high intensity interval training (HIIT) consist of 45-minute workouts which include an array of interval stations and feature 31 distinct workout systems.

F45's HIIT training incorporates more than 3,500 fun, functional and efficient exercises, ensuring the highest level of variation for clients, meaning nobody ever does the same workout twice.

Members also have access to F45's latest device, the LionHeart Heart Rate Monitor, which includes cutting technology through which users can track their progress.

Image: Members at F45 Tottenham Court Road, London.

Related Articles

5th April 2018 - Survey identifies F45 as providing highest level of customer satisfaction among Australian gyms

28th July 2017 - F45 becomes Australia’s fastest growing fitness studio network

25th June 2017 - F45 expands UK presence with 50 franchises sold

17th February 2017 - F45 Training nears 100 sites in the USA

20th July 2016 - F45 Training set to reach 700 franchises worldwide

22nd June 2016 - F45 continues expansion with first Indian studio opening

25th August 2014 - F45 Training offers functional training in a team environment


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 
 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business