BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Ticketmaster and Marvel Stadium extend multi-decade partnership
Ticketmaster Australia has announced that it has renewed its long-term partnership with Melbourne’s Marvel Stadium.
The relationship, which will ultimately span over 30 years, has helped to deliver best-in-class technology to the world-renowned stadium and every visiting fan.
Throughout the partnership extension, Marvel Stadium will continue to access Ticketmaster’s industry-leading products, including digital ticketing having created a fully digital ticketing journey to help fans return to Marvel Stadium for AFL games.
Focused on creating solutions that help venues make the event-going experience easier for fans,
Ticketmaster’s new digital ticketing system means that fans can buy, access and forward tickets in the easiest and safest way possible, all while meeting the safety requirements of the Victorian Government.
Marvel Stadium will have access to Ticketmaster tools that enable event operators to fine tune the logistics of their events with entry rate monitoring, contactless entry, SmartQueue, waiting list options, and more. These capabilities exemplify Ticketmaster’s ability to innovate rapidly, and the company’s foundation of digital ticketing enables the rollout of future upgrades and innovations regularly.
Commenting on the extension, AFL Executive General Manager Customer and Commercial, Kylie Rogers stated “the partnership between Marvel Stadium and Ticketmaster has been proactive in assisting our hirers, our tenant clubs and our members with enhanced products, always looking towards the future with innovative and industry-leading solutions.”
Ticketmaster Australia and New Zealand Chairman, Maria O’Connor added “we are extremely proud to have been in partnership with Marvel Stadium since the gates opened.
“Marvel Stadium is one of the world’s most innovative venues, and together we’ve sold more than 20 million tickets over two decades. We look forward to selling millions more and providing an even greater level of technology and support to the venue as events ramp up again and we welcome back fans to all forms of live entertainment.”
The renewal sits alongside Ticketmaster’s ongoing 15-year relationship with the AFL, with clubs continuing to utilise its targeted fan-focussed ticketing system. Over the years, the association has transformed the entire ticket buying experience for footy fans and clubs alike, with record numbers flocking to sign up with over one million members in 2019.
Despite the COVID-19 affected season, memberships still reached a whopping 992,854 in 2020. That continued into 2021, with over one million members signed up this year.
With Ticketmaster continuing to support the AFL in their decision to remove transaction fees for AFL, Big Bash and A-League matches, which will remain beyond 2021, AFL Chief Executive, Gillon McLachlan said the move has helped “give fans the best opportunity to enjoy a game of AFL football.”
McLachlan went on to note “Marvel Stadium hosts nearly a quarter of the AFL season’s matches, our pricing strategy with Ticketmaster removes a barrier and provides an immediate saving for fans.”
The Marvel Stadium partnership renewal announcement comes at the conclusion of another successful year in Ticketmaster’s ongoing relationship with the AFL.
With the 2021 AFL season interrupted by lockdowns around the country, Ticketmaster worked alongside Brisbane’s The Gabba, Perth’s Optus Stadium, and Tasmania’s UTAS Stadium, to deliver another successful AFL finals series, including a sold-out history-making Grand Final.
Lower image: AFL Executive General Manager Customer and Commercial, Kylie Rogers (left) and Ticketmaster Australia and New Zealand Chairman, Maria O’Connor at the announcement of the extended partnership.
1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series
29th September 2021 - Figures show success of AFL’s Perth Grand Final
17th September 2021 - Last ticket allocation for Perth’s AFL Grand Final sell out in minutes
6th September 2021 - Leading entertainment promoters launch ‘Vax the Nation’ campaign
26th May 2021 - Fans to get Coronavirus tests after Marvel Stadium alert
17th March 2021 - Marvel Stadium to sell $2 pies during AFL season Rounds One and Two
27th February 2021 - Live Nation confident of future shows despite major revenue fall
20th November 2020 - Designs revealed for $225 million upgrade of Melbourne’s Marvel Stadium
22nd October 2020 - Ticketmaster Australia and New Zealand announce new leadership appointments
21st September 2020 - Live Nation appoints senior leadership roles within its Asia Pacific division
18th May 2020 - AFL to proceed with upgrade plan for Melbourne’s Marvel Stadium
26th February 2020 - Marvel Stadium delivers hospitality upgrades ahead of 2020 AFL season
14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium
8th February 2020 - Ticketmaster Australia selects 10 local artists predicted for success in 2020
7th November 2019 - Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles
2nd November 2019 - Marvel Stadium reveals 2020 season AFL calendar
28th June 2019 - Ticketmaster sells North Queensland Stadium’s first ever tickets
24th May 2018 - Disney secures naming rights at Melbourne’s Etihad Stadium
7th October 2016 - AFL agrees Etihad Stadium purchase
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!