Again Faster
ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…
read moreSaturday’s staging of the code’s Grand Final is reported to have generated up to $40 million in income from ticket sales, corporate hospitality and catering revenue.
A record crowd of 61,118 packed into Perth’s Optus Stadium and 6 million TV viewers tuned in to see the Melbourne Demons win their first flag in 57 years.
Among the crowd, fans accounted for 36,000 seats while sponsors, stakeholders and hospitality packages accounted for the remaining 24,000 tickets.
According to The West Australian, sources revealed that demand was so high that premium seating could have been sold many times over.
The grand Final success comes after the AFL’s revenue dropped $119 million to $675 million in 2020 due to COVID restrictions which limited crowds and the number of rounds played.
The Age has reported that the Demons have also benefitted financially, selling three years worth of merchandise in the last month with the club set to benefit from a windfall that will put them in the top bracket of financially secure clubs.
Melbourne sold $2.7 million worth of merchandise alone in the last four weeks with $1.2 million of it sold in the days after the Grand Final alone, which according to Chief Executive Gary Pert was equivalent to three years worth of regular sales.
Pert told The Age “we have done three years of merchandise in a month before the Grand Final. That is without considering family days you would normally have in Melbourne after A Grand Final.
“Those sort of numbers for a club like Melbourne are just extraordinary.”
Commenting on the success of Perth’s staging of the game, 6PR broadcaster Oliver Peterson stated that it shows the city can host “hallmark fixtures” in the future.
Peterson advised “there is an opportunity for some hallmark fixtures to come to Perth.
“I know we’re parochial but we put on a brilliant show on Saturday night.”
Meanwhile, Arthur Stanley, General Manager Media and Communications for Optus Stadium operator VenuesLive, wrote “congratulations to the #VenuesLive WA team who delivered this spectacular event in seamless fashion despite the challenges of our times.”
Image: Perth's Optus Stadium stages Saturday's AFL Grand Final. Credit: VenuesLive/Arthur Stanley.
10th September 2021 - VenuesLive steps up recruitment drive for Optus Stadium hospitality staff
5th September 2021 - Staff shortages result in long F&B queues during AFL semi-final at Perth’s Optus Stadium
3rd August 2021 - Construction commences on new rooftop viewing platform at Perth’s Optus Stadium
27th September 2021 - Consumer Protection officials block purchasers of fake AFL Grand Final tickets
25th September 2021 - Western Australian local governments ensure successful event activations on AFL Grand Final Day
24th September 2021 - Perth’s AFL Grand Final delivers local supplier boost
23rd September 2021 - AFL support grows with Sydney Swans the most popular team
17th September 2021 - Last ticket allocation for Perth’s AFL Grand Final sell out in minutes
5th September 2021 - Calls for AFL fans to be banned from matches if they don’t have a COVID-19 vaccine
1st September 2021 - AFL’s Perth Grand Final will not feature fans and media from NSW and Victoria
1st September 2021 - Monash University experts comment on AFL Grand Final being played in Perth
31st August 2021 - AFL 2021 Grand Final to be played at Perth’s Optus Stadium
25th August 2021 - Decision on Tasmanian AFL expansion team to be made in 2022
25th August 2021 - Perth’s Optus Stadium to host 2021 AFL Grand Final if fixture moved from MCG
24th August 2021 - AFL reveals all-time record club membership
23rd August 2021 - Essendon’s AFLW licence to revitalise the Windy Hill precinct
12th August 2021 - AFLW competition to expand to 18 teams for 2022/23
31st July 2021 - AFL and NRL fixtures cancelled as snap lockdown introduced in South East Queensland
30th June 2021 - State lockdowns sees all 18 AFL clubs relocate to Victoria
7th June 2021 - AFL hits Adelaide Crows with $50,000 fine following breach of COVID-19 protocols
6th May 2021 - AFL clubs reach one million members for 2021
16th March 2021 - Quayclean prepares venues for 2021 AFL season with comprehensive hygiene regimes
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