Vivaticket
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…
read moreIn a season when support has grown for 17 of its 18 teams, the Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters.
The 2021 Roy Morgan AFL club supporters survey showed the AFL’s 18 clubs experienced a rise in support during the year to June 2021, with a record 8.86 million Australians now “expressing support” for an AFL club. This is an increase of 1.3 million on last year (17.7%), while 7.58 million Australians also watched an AFL match on TV in the past year, down 1.1% on last year.
The Sydney Swans have again been identified as having 1,031,000 supporters, an increase of 27,000 supporters (+2.7%) on a year ago, while major increases in support have been achieved by teams enjoying success during the last two years.
The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021 the Brisbane Lions and Port Adelaide.
The two expansion clubs who joined the AFL around a decade ago experienced the largest increases in support during the COVID-interrupted seasons of 2020/21. Support for the GWS Giants increased 90,000 (+54.5%) to 255,000 while support for the Gold Coast Suns was up 48,000 (+75%) to 112,000.
The Fremantle Dockers are the only team to experience a supporter decrease.
However, despite having the most total supporters, Swans fans have proven to be the least loyal, converting only 4.9% of its 1,031,000 million fan base into members.
AFL Club Supporter Ladder 2021
The two teams set to face off in this year’s Grand Final this Saturday land in the bottom five for most supported, with Melbourne at 14th and the Western Bulldogs at 15th. Both have experienced significant increase in support this year however after successful campaigns, with the Demon’s numbers rising 23.4% and the Bulldogs support rising 44.5%.
Julian McCrann, Industry Communications Director, Roy Morgan, says despite the challenges of running an AFL season during the COVID-19 pandemic ,“the biggest winners in terms of increasing their support over the last year are unsurprisingly the clubs that have enjoyed success on the field in the 2020 and 2021 seasons as well as the two newest clubs in the AFL.
“Although the last 18 months have been the most complicated in the history of the AFL with changing restrictions and border closures upending scheduling and sending clubs all over the country, often to play in empty stadiums without any spectators, they have proved a boon for club support.”
Main image courtesy of AFL Media.
17th September 2021 - Carlton FC recruits Brian Cook as its new Chief Executive
17th September 2021 - Last ticket allocation for Perth’s AFL Grand Final sell out in minutes
13th September 2021 - MCG encourages sport and entertainment fans to get vaccinated
5th September 2021 - Calls for AFL fans to be banned from matches if they don’t have a COVID-19 vaccine
1st September 2021 - AFL’s Perth Grand Final will not feature fans and media from NSW and Victoria
1st September 2021 - Monash University experts comment on AFL Grand Final being played in Perth
31st August 2021 - AFL 2021 Grand Final to be played at Perth’s Optus Stadium
26th August 2021 - Ongoing lockdowns sees start of AFLW season pushed back until January
25th August 2021 - Decision on Tasmanian AFL expansion team to be made in 2022
24th August 2021 - AFL reveals all-time record club membership
24th August 2021 - Sydney Roosters advise of plans to ban unvaccinated fans from NRL fixtures in 2022
4th June 2021 - ‘Social Impact’ identified as key factor for proposed Northern Territory AFL club
26th May 2021 - Fans to get Coronavirus tests after Marvel Stadium alert
6th May 2021 - AFL clubs reach one million members for 2021
2nd May 2021 - Coronavirus fears sees fans barred from AFL western derby at Perth’s Optus Stadium
26th February 2021 - MCG set to welcome 50,000 fans for AFL season opener
12th February 2021 - AFLW reaches membership record in fifth season
2nd February 2021 - Carlton FC announces elimination of debt and new membership record
15th November 2020 - Victorian Government funding secures redevelopment of Bulldogs’ Whitten Oval
5th April 2020 - FAN+ and Benchvote partner to deliver fan engagement opportunities
18th October 2019 - Richmond shows impressive off-field performance to cap AFL Grand Final win
8th August 2017 - Melbourne Football Club partners with SportsHosts to drive fan engagement
3rd March 2015 - Research reveals the social value of a football club
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