Latest News

Back to Latest News back

 

Telstra looks to make Marvel Stadium one of the world’s most connected sporting venues

Telstra looks to make Marvel Stadium one of the world’s most connected sporting venues
December 27, 2020

With the AFL having announced the extension of its agreement with broadcast partners Foxtel and Telstra until 2024, the telecommunications giant has detailed its role in changes at Marvel Stadium in Melbourne.

Under the extended agreement, AFL-owned Marvel Stadium will become a testing ground for Telstra 5G innovation. Telstra’s role as Marvel Stadium’s official technology and innovation partner over the next four years aims to ensuring the revamped venue offers supporters the best digital experience of any stadium or entertainment venue in the country.

Telstra’s technology and connectivity that will be deployed at Marvel Stadium over the next few years including fixed and 4G/5G networks upgrades, Artificial Intelligence, and mixed reality and edge computing.

Telstra Senior Specialist Writer, Luke Hopewell advised at the end of last week “as the sport and the way fans consume it rapidly changes and evolves, we want to make sure the in-person experience is just as advanced and modern.

Advising that mobile “phones could become the portal to all kinds of information in the stadium of the future. Opening an app could give you a world of new information about your favourite players.

“In fact, we already have great tech on the field tracking the performance of the players in the form of our Telstra Tracker.

"The Telstra Tracker combines technology and sport to bring fans closer to the game with live player insights. It tracks including player speed, intensity and ground coverage.

“For example, did you know that if you combine the running efforts of all players across the regular AFL season in 2019, the players would have travelled a combined total of 111,628 kilometres

“Getting access to this sort of data in real time could be a possibility for the future of footy and further enhancing the sporting experience for hardcore fans.”

In-stadium streaming
Hopewell noted “being at the stadium means you can get be closer to your favourite teams. But from your seat, you may miss some of the action on the field because of your distance or elevation. With faster networking in stadiums, you may not ever miss a single detail ever again.

“If future sporting and entertainment stadiums have fast 5G or Wi-Fi networks capable of transmitting high-res video to thousands of many devices at once, this means you can view the game - and watch all the highlights - at different angles when you’re on the stadium seat, so you can catch all the action. 

“And with cameras becoming smaller and smaller, we may see players wearing them for a first-person view of the game, or even have one built into the ball, umpire, or goal post”

Future food
Explaining the benefits for in-stadium purchases, Hopewell added “in the future, using an app or AR, we may be able to see all the food and drink vendors around the stadium, with distance indicators showing the closest choice, with the quickest lines, and the route to get there.

“From there you may be able to place a pick-up order from your seat to help beat the queue. Alternatively, you may even be able to get food delivered directly to your seat - first with people and then maybe with robots.

AI on the field
Explaining this innovation, Hopewell wrote “with a range of sensors, 4K cameras and other measurement equipment on the field, umpires may get more help than ever thanks to faster data processing and edge computing.

“Edge computing sees data and computational activities normally processed at a distance in the cloud moved “closer” to where you need it. That way your data is processed quickly and arrives back faster. That means you can have thinner, lighter and more connected devices do more than ever.”

Hopewell also suggests that “umpires of the future could take advantage of the amount of data available to create eyes in the back of their heads. Umpires could use their virtual duplicate - which is collating data from all over the ground - to have absolute certainty on a call, making the game faster and fairer for everyone.”

Augmented reality
Commenting on how Augmented Reality (AR) “is an incredible way to mix virtual experiences into the real world”, Hopewell continues “through our partnership with the AFL we’ve enhanced what we hope is the first of many currently static features of the app using AR.

“In the stadium of the future, you may be able to open the official sport or stadium app, hold it up in front of you and see the names and stats of players running around the field in real time.

“This could be an exciting new frontier for the way we bring in-depth sporting content to Aussies. It builds on a long and proud history of blending sport and technology together to bring the game, and all the peripheral aspects of it, to fans in new and better ways.”

Connectivity
Currently, Telstra has 4G and 5G in a number of venues, including at the Melbourne Cricket Ground.

With statistics around its 5G upgrade at the MCG recording how essential strong connectivity is when an event is on, Hopewell concludes “(with) crowds of up to 100,000 pack the MCG during big events … in 2018 alone we saw a massive 3.8 terabytes of data sent over our mobile network from the MCG alone. That’s up 22% from 2017, demonstrating that people are more and more connected when they’re at the match.

“To put it in perspective, all that data is equivalent to 1200 hours of HD video content or 27 billion SMS messages.

“That’s why one of the most important upgrades we’ll be working on at Marvel Stadium is a 5G upgrade to support potential future applications to truly evolve the stadium experience. From booking a seat to parking to engaging with the game, attendees will be soon be able to experience a new stadium experience before, during, and after they attend the game.”
Luke Hopewell, is a Senior Specialist Writer at Telstra.

Images show the AFL's plans for the redevelopment of Melbourne's Marvel Stadium.

Related Articles

24th December 2020 - AFL announces broadcast agreement extensions with Foxtel and Telstra

20th November 2020 - Designs revealed for $225 million upgrade of Melbourne’s Marvel Stadium

25th August 2020 - AFL restructuring sees integration of management at Melbourne’s Marvel Stadium

18th May 2020 - AFL to proceed with upgrade plan for Melbourne’s Marvel Stadium

26th February 2020 - Marvel Stadium delivers hospitality upgrades ahead of 2020 AFL season

14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium

4th November 2019 - AFL announces new management arrangements for Marvel Stadium

24th September 2019 - MCG to offer Australian first with 5G deployment at 2019 AFL Grand Final

8th September 2019 - Digital transformation sees the Melbourne Cricket Ground cut carbon emissions by 17%

4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand

25th July 2019 - Melbourne’s Marvel Stadium to host UFC 243

28th June 2019 - Marvel Stadium roof to remain closed for AFL games

7th July 2017 - Populous explains how technology will transform future stadium experiences

24th March 2016 - MCG offers world-class connectivity to AFL fans


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business