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AFL restructuring sees integration of management at Melbourne’s Marvel Stadium
The AFL’s restructuring of its operations will see a change of management at Melbourne’s Marvel Stadium with the Docklands venue to become wholly integrated into the AFL structure.
Prompted by an expected $400 million loss of income this year due to Coronavirus pandemic and anticipating future financial challenges, the AFL has ended the independent management of the venue with Kylie Rogers, a member of the AFL’s slimmed down Executive Team, in charge, and former Stadium Chief Executive Michael Green leading as Head of Stadium Operations.
Rogers, the AFL’s Executive General Manager, Commercial and Customer will continue to lead the AFL’s commercial activity, including corporate partnerships, membership, premium products, ticketing and events as well as overseeing marketing, digital media including the AFL’s website, and the customer and fan experience.
Auld will lead the Marvel Stadium and Docklands Precinct redevelopment, AFL major projects, finance, clubs, broadcasting and fixtures.
Travis Auld, the AFL’s Executive General Manager - Finance, Clubs and Broadcasting, will now lead the Marvel Stadium and Docklands Precinct redevelopment as well as AFL major projects with the dedicated precinct redevelopment team to be led by General Manager of Property Development Matthew Chun.
Yesterday’s announcement from the AFL on its restructuring advised that the change will “complete the full integration of Marvel Stadium into the AFL with a newly formed Stadium Operations team reporting to Kylie Rogers.”
Commenting on the change, AFL Chief Executive, Gillon McLachlan advised “Marvel Stadium is a fantastic asset for the AFL business, our end goal was to always fully integrate the stadium business into the AFL, which in turn will provided fans, at any event, the best possible experience.
“Once the redevelopment is completed, we aim to have the leading multi-purpose stadium and surrounding precinct in the world.”
Yesterday’s announcement also includes re-structuring of AFL’s state offices across NSW, Victoria, Queensland, Tasmania and Northern Territory with the aim that they “focus more on community football, growth in participation and development of facilities”.
Images: Melbourne’s Marvel Stadium (top, courtesy of Alexei Bui) and plans for its redevelopment (below).
25th August 2020 - AFL Tasmania Chief Executive Trisha Squires heads to Queensland
23rd July 2020 - AFL and NRL show year-on-year value gains
15th July 2020 - AFL looks to relocate more clubs to Queensland
13th July 2020 - Optus Stadium prepares for AFL fixtures this week
3rd July 2020 - AFL’s Victorian teams to move interstate
18th May 2020 - AFL to proceed with upgrade plan for Melbourne’s Marvel Stadium
26th February 2020 - Marvel Stadium delivers hospitality upgrades ahead of 2020 AFL season
14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium
20th December 2019 - New Spartan Race format to make Australian debut at Melbourne’s Marvel Stadium
25th November 2019 - Rugby Australia takes 2020 Bledisloe Cup Test to Melbourne’s Marvel Stadium
4th November 2019 - AFL announces new management arrangements for Marvel Stadium
2nd November 2019 - Marvel Stadium reveals 2020 season AFL calendar
21st August 2019 - Marvel Stadium partners with Ingles family to launch sensory room
13th August 2019 - Fun and creativity the focus of Marvel Stadium’s new kids zone
25th July 2019 - Melbourne’s Marvel Stadium to host UFC 243
28th June 2019 - Marvel Stadium roof to remain closed for AFL games
16th June 2019 - Marvel Stadium to review ‘intimidating’ AFL security measures
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