AusLeisure

Ticketek’s roll out of a new personalised, dynamic marketing platform throughout its six country markets has already delivered a 3.1x increase in sales conversions from weekly email newsletters and a 22% increase in average organic marketing campaign ticket sales.

Building on Ticketek’s in-depth analytics, customer data, and data science capabilities, the platform creates a single customer view of the 30 million+ customers in its database across multiple marketing channels.

Cameron Hoy, Managing Director of Ticketek notes “this is personalisation at scale driven by the combination of our data assets, which include 300 individual data points per customer, and our ongoing investment in world leading marketing technology.

“Ticketek’s new platform has opened additional channels for customer discovery and outreach which, combined with its dynamic machine learning features, have significantly increased the engagement and response from Ticketek’s core event marketing activity.”

Ticketek has built its own single user view on the platform, including customer profile, transaction history, event attendance, marketing engagement, device and website behaviour and customer service interaction. Over 300 attributes are available for each user with rich customer scoring and segmentation applied to each, including event and genre engagement scores and travel propensity.

Ticketek’s marketing team can use this to create segments or triggers to activation on a wide range of tactical marketing campaigns including Email, SMS, Web Push, App Push, On Site Personalisation and web hooks to drive paid campaigns across Social, Programmatic, and other channels.

The platform’s machine learning features include Intelligent Timing (which pushes campaigns to users when they are most likely to respond) and Intelligent Channels (which optimises to the channels a user is most likely to respond to).

Image: Live Music via pexels annam w 

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14th May 2021 - Ticketek’s new iphone experience set to revolutionise live event ticketing

23rd February 2021 - Glen Rainsbury appointed as Ticketek General Manager - Australia and New Zealand

4th December 2020 - Ticketek looks to data and technology to drive future growth

28th July 2020 - Ticketek New Zealand to offer Afterpay service to consumers

17th June 2020 - TEG looks to UK expansion with acquisition of struggling venues and Ticketek launch

22nd May 2020 - Ticketek integrates Afterpay as payment option

19th February 2020 - Ticketek introduces contactless tickets at Central Coast Stadium

6th September 2019 - Ticketek extends historic Melbourne and Olympic Parks partnership for another five years

19th July 2019 - New Zealand Rugby cancels 700 ‘fraudulent’ All Blacks tickets after Ticketek intervention

7th June 2019 - West HQ announces Ticketek as ticketing partner for new Sydney Coliseum Theatre

22nd May 2019 - Ticketek to launch contactless tickets on iPhone and Apple Watch at Suncorp Stadium

29th March 2019 - Bankwest Stadium joins the Ticketek network

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29th December 2018 - Ticketek introduces automation to manage demand for ‘hot shows’

21st December 2018 - Ticketek introduces Google Pay Payments API

16th May 2018 - Ticketek launches new Event Finder Chatbot

13th September 2017 - Ticketek looks to enhance customer experiences through technology

8th June 2017 - Ticketek and YinzCam take sports apps into new integration

15th November 2016 - Ticketek appoints new Head of e-Commerce

19th January 2015 - Ticketek introduces world first dynamic mobile ticket at Australian Open

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