About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
FFA set lose $6 million sponsorship with major A-League sponsor Hyundai
The financial troubles of Football Federation Australia (FFA) are reportedly set to increase with major sponsor Hyundai to end its 15-year association with the A-League.
The Korean car company spends $5 million a year to be the naming rights sponsor of the competition, as well as an extra $1 million to support the national teams.
However, according to a report in the Sydney Morning Herald, that partnership is set to end once the current season is finished.
The report referred to “sources” who suggested that the announcement of the end of the partnership will be made in the coming weeks, advising "A-League sources suggest they were informed of Hyundai's decision several weeks ago, before businesses went into lockdown in March, and have already begun searching for a new naming-rights partner."
The deal with Hyundai, which also provides nearly 80 cars to the federations and clubs, is the second most valuable after the TV rights deal with Foxtel.
That TV rights deal still has three seasons to go, but there have been numerous reports that Foxtel has looked at ways to end the contract early or re-negotiate it.
The loss of Hyundai comes after NAB, Caltex and Aldi each ended their sponsorship of FFA programs in the last 12 months.
29th April 2020 - FFA prepares guidelines for the resumption of football
27th April 2020 - FFA appoint former stars to game development panel
24th April 2020 - Prime Minister Scott Morrison announces framework for return of sport
23rd April 2020 - FFA extends postponement of the Hyundai A-League
21st April 2020 - Arts and sport set to be impacted by Virgin Australia’s administration
30th March 2020 - FFA announces 70% staff cut due to COVID-19
24th March 2020 - FFA announces suspension of A-League season
17th March 2020 - FFA suspends grassroots football
15th January 2020 - New FFA Chief Executive sets out priorities at first press conference
13th December 2019 - FFA and NZF unite to submit joint bid for FIFA Women’s World Cup 2023
19th August 2019 - FFA announces independent review of national football teams
1st July 2019 - FFA agrees to independent management for the A-League
13th February 2020 - A-League’s Perth Glory agrees new sponsorship as ownership change looms
10th September 2019 - Brisbane Lions secure Snap Fitness sponsorship
27th November 2018 - Australian sponsorship platform SponServe acquired by Kore Software
26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation
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