iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Australians undecided about whether sports competitions should return in 2020
Only 39% of Australians are in favour of seeing elite sport return during the Coronavirus, with 61% either against or undecided about a return to competition for the AFL, NRL, A-League, Super Netball and Super Rugby in 2020.
However, according to a survey by True North Research, followers of the affected codes promise that when they do return, passionate support will be even stronger.
The findings, which show that doubt and uncertainty about whether sport will return this year is strong, result from True North Research surveying more than 1400 Australian sports fans.
While the NRL currently plans for its competition to return on 28th May, for the followers of other competitions, the certainty of return is reported to be low: AFL 52%, A-League 37%, Super Netball 37% and Super Rugby 25%.
Nearly 39% of Australian sports fans feel that at least one of the AFL, NRL, Super Netball, Super Rugby or the A-League should return to competition this year, but 61% are either against or unsure.
Commenting on the findings, True North Research Director, Georgie Maynard states “of course there’s a level of doubt or uncertainty about whether sport should return. For many it is a signal of a return to normal life and a much-needed distraction but for others, it’s something that is irresponsible and even irrelevant given their own pressing needs.”
However, Maynard doesn’t see that fans passion for sport will diminish over time, expecting fans to be even more passionate if competitions return to normal in 2021. Across all codes, 88% of followers will be just as passionate or more passionate about these competitions next season.
Maynard suggests "codes should continue to foster this passion by providing engaging content and keeping the conversation going with fans.”
Maynard added that these results are also important for sponsors and broadcasters to consider, advising "we know sport is about emotion, so regardless of when sports do return, sports fans will remember those who stood by their team and those who didn’t.
“On the flip side, for sponsors looking for value, there is a golden opportunity, even now, to engage fans with their story and message, and when competitions do return, those watching will be paying closer attention.”
The report was conducted as part of True North’s ongoing study into the emotional connection to Australia’s teams and competitions.
Click here for more information on True North’s sporting insights.
28th April 2020 - NRL announces 20-round season schedule with 25th October grand final
18th April 2020 - NRL moves forward with competition resumption in late May
13th April 2020 - Federal sports minister says NRL restart plan is ‘a bit ambitious’
5th April 2020 - NRL players to lose five months’ pay as part of new shutdown deal
30th March 2020 - NRL slashes costs and backs clubs through Coronavirus crisis
26th March 2020 - NRL players face 87% wage cut as clubs stand down staff and coaches
24th March 2020 - NRL announces season suspension
10th April 2020 - AFL faces up to post lockdown changes
30th March 2020 - AFL looks to secure $600 million loan
29th March 2020 - AFL and players agree pay-cut deal through Coronavirus shutdown
22nd March 2020 - AFL suspends season until end of May in response to Coronavirus
18th March 2020 - AFL season to commence on time despite Coronavirus pandemic
17th March 2020 - Coronavirus fears sees AFL announce plan to cut season to 17 rounds
4th March 2020 - Coronavirus fears sees AFL cancel Shanghai fixture
23rd April 2020 - FFA extends postponement of the Hyundai A-League
24th March 2020 - FFA announces suspension of A-League season
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