Arts and sport set to be impacted by Virgin Australia’s administration
With Virgin Australia today collapsing into voluntary administration as a result of its Coronavirus shutdown and longer-term financial performance, sport and the arts are facing the possibility of significant revenue losses.
The airline has a number of significant sponsorships: with the AFL; with AFL clubs Carlton, Greater Western Sydney and Gold Coast; as naming rights sponsor of the Supercars championship since 2016; as well as with the Australian Chamber Orchestra, Belvoir Street Theatre, Queensland Ballet, Virgin Australia Melbourne Fashion Festival and the Sydney Dance Company.
Virgin Australia’s deals with Supercars and AFL are understood to be significant, with the AFL deal is reportedly worth between $5 million and $10 million per year.
With sponsorship agreements likely to be scrutinised administrators, Virgin Chief Executive, Paul Scurrah stated “we'll work through every one of those contracts as part of administration.
"The AFL is a very important partner of ours and it's important that we have those partners on the other side.
“I know that we have a lot of sponsorships as well in other sports and we'll be looking at all of those as we go forward through the administration."
In a statement, Carlton FC Chief Executive Cain Liddle pledged his club's support for the beleaguered airline, advising “from an economic perspective it would be hard to think of an industry hit harder than the airlines.
"As a club, we will continue to offer our full support to Virgin Australia and their people, who have stood by our side for the past five years and through some very difficult periods for our football club."
Emphasising the value of the sponsorship, Liddle added “our partnership has been one of enormous mutual benefit. In 2019 alone, our Carlton IN Business network delivered more than $5 million worth of business to Virgin Australia. Like our club, Virgin Australia will likely look quite different post COVID-19, but whilst they continue to fly Australian skies, they will always have the unequivocal support of our Club."
With the NRL having committed to restart its competition by the end of May, the AFL is currently looking at when its season will resume.
Click here to view Virgin Australia's sponsorships.
Image: Carlton FC players Marc Murphy, Bryce Gibbs and Jack Silvagni at the annoucement of the clubs sponsorship with Virgin Australia. (Courtesy of Virgin Australia).
10th April 2020 - AFL faces up to post lockdown changes
30th March 2020 - AFL looks to secure $600 million loan
29th March 2020 - AFL and players agree pay-cut deal through Coronavirus shutdown
22nd March 2020 - AFL suspends season until end of May in response to Coronavirus
6th March 2020 - Queensland Ballet Academy officially opens
7th February 2020 - AFL’s Carlton on track to be debt free by 2022
22nd September 2019 - Queensland Theatre announces new Artistic Director
30th September 2018 - Arts sponsorship and donations revenue rises in volatile and uneven climate
21st September 2018 - AFL renews airline sponsorship deal with Virgin Australia
9th November 2017 - Carlton Football Club appoint Cain Liddle as new Chief Executive
31st March 2017 - Live Nation announces official airline partnership with Virgin Australia
17th January 2017 - Virgin Sport announces first international events
30th April 2016 - Virgin Australia secures naming rights for V8 Supercars
8th March 2016 - Sport sponsorship pays off for National Australia Bank
16th December 2012 - Virgin Australia steps in to work with Tourism Australia
23rd August 2011 - Virgin Australia sponsors new Stadium Mackay
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