Centaman Entrance Control
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…
read moreSport sponsorship is paying off for the National Australia Bank (NAB), which has seen customer satisfaction scores rising sharply among AFL fans.
With the bank backing the AFL’s pre-season NAB Challenge – which features 27 matches across 25 days from mid-February to mid-March – a recent study by Roy Morgan Research investigated satisfaction among its customers.
The research found that some 80% of NAB account holders were "very" or "fairly" satisfied with the bank during the six months to December 2015.
However, this figure climbed in relation to the level of interest account holders showed in the NAB Challenge. Among those who only "occasionally" watched games in that competition, satisfaction edged up two percentage points to 82% while among those who "almost always" watched matches, the figure rose eight percentage points to 88%.
Overall, customers who almost always watched the NAB Challenge showed a 10 point increase on the average customer in terms of being "very" satisfied with the bank, while for occasional viewers of the competition there was a nine-point uplift from the average in terms of being "fairly" satisfied.
Norman Morris, Roy Morgan Research Communications Director, noted that around one in three Australians tuning in to the AFL pre-season already associated NAB with Australian rules football.
Morris stated “any company that sponsors a popular sporting event is hoping at heart for just an ounce of transference: love the sport, like us a bit.
"This data suggests a real correlation – and not just a demographic correlation – between fans of the AFL pre-season and their positive attitude to its sponsor."
Morris also suggested that the data "highlights how likeability can play a big part in satisfying customers – who are then more loyal, more open to cross-selling, and more likely to recommend to friends and family, delivering long-term benefits."
1st March 2016 - AFL REVENUES TOPPED $500 MILLION IN 2015
3rd November 2015 - MELBOURNE CUP AND EMIRATES LONG TERM SPONSORSHIP GENERATES IMPRESSIVE PUBLIC AWARENESS
17th September 2015 - LIVE NATION ANNOUNCES MAJOR PARTNERSHIP WITH NATIONAL AUSTRALIA BANK
3rd February 2014 - GEELONG’S ‘FESTIVAL OF FOOTBALL’ TO BRING MAJOR ECONOMIC WINDFALL
9th September 2011 - COMPANIES THAT SPONSOR OUTPERFORM THOSE THAT DON’T
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…
read moreCommercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…
read morePolin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…
read moreOriginally founded to meet the specific training requirements of its own venue management operations, Ampd Academy now embraces a broader mission to combat skill shortages across Australian…
read moreAUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…
read moreHumanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…
read moreJonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…
read moreHadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!