Latest News

Back to Latest News back


GWS GIANTS home venue to be known as GIANTS Stadium in new naming rights deal

GWS GIANTS home venue to be known as GIANTS Stadium in new naming rights deal
March 26, 2019

The GWS GIANTS have announced a naming rights partnership that sees the AFL club rename the club’s Sydney Olympic Park home ground to GIANTS Stadium.

Formerly known as Spotless Stadium, the multi-year agreement will see the naming rights deal in place during Australia’s largest annual ticketed event, the Sydney Royal Easter Show.

Explaining that an elite level sporting organisation playing out of a venue under the name of their own brand as beign rare, GIANTS Chief Executive David Matthews stated "through the innovative support of our Patron Partners we are delighted to have our home venue as GIANTS Stadium.

“A club’s stadium is one of the biggest brand assets available and so to be able to have our own GIANTS brand across a community venue that attracts hundreds of thousands of people each year is a coup for the club.

“To achieve an exceptional commercial return for this opportunity just adds to what is a landmark agreement for our club and our code.

“The GIANTS brand is already incredibly strong in Western Sydney and I’ve no doubt this will only grow our footprint as sports and entertainment fans come to GIANTS Stadium across the calendar year.

“The venue itself continues to be a world class, boutique stadium that is set to be further enhanced in the coming years.

“From a GIANTS game day perspective, we pride ourselves on consistently delivering the highest quality experience, as evidenced by the fact we’ve been voted the number one AFL venue in the country for fan experience three out of the past four years.”

The designation GIANTS Stadium comes into effect immediately.

Royal Agricultural Society of NSW (RASNSW) Chief Executive, Brock Gilmour, said GIANTS Stadium will continue to benefit from ongoing facility upgrades in both the short and long terms.

Gilmour added "we welcome the announcement of GIANTS Stadium in relation to one of Sydney’s premier sporting venues.

“I applaud the GIANTS on an innovative agreement that will see the club’s brand associated with the stadium.

“The RAS is committed to ensuring GIANTS Stadium remains at the forefront of spectator experience, with a host of technological upgrades to follow on from the introduction of a fully integrated Wi-Fi system in recent months.”

Images of GIANTS Stadium and its new branding courtesy of GWS GIANTS.

Related Articles

25th March 2019 - Details emerge of disputes and dissatisfaction at 2018 Sydney Irish Festival

24th March 2019 - Sydney Showground begins AFL Season with introduction of reusable beer cups

4th March 2019 - Queensland Government looks to attract naming rights partner for the Gabba

25th February 2019 - Sydney Showground Stadium loses Spotless naming rights but experiences record breaking summer

14th February 2019 - Sydney Showground to welcome visitors with powerful Wi-Fi upgrade

5th December 2018 - Bankwest secures naming rights to Western Sydney Stadium

11th April 2018 - GWS Giants and PCYC combine to attempt Guinness World Record Boxercise program

23rd September 2016 - Sydney Showground wins at the Australian Event Awards

10th September 2016 - AFL Chair Mike Fitzpatrick outlines plan to become dominant sport in NSW and Queensland

8th April 2014 - GWS Giants back Western Sydney’s first women’s AFL team

25th February 2014 - GWS Giants new home gets official opening

24th November 2010 - New sponsors back AFL and GWS Giants

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more




Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology



Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks



Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues



Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business