Latest News

Back to Latest News back

 

GWS GIANTS home venue to be known as GIANTS Stadium in new naming rights deal

GWS GIANTS home venue to be known as GIANTS Stadium in new naming rights deal
March 26, 2019

The GWS GIANTS have announced a naming rights partnership that sees the AFL club rename the club’s Sydney Olympic Park home ground to GIANTS Stadium.

Formerly known as Spotless Stadium, the multi-year agreement will see the naming rights deal in place during Australia’s largest annual ticketed event, the Sydney Royal Easter Show.

Explaining that an elite level sporting organisation playing out of a venue under the name of their own brand as beign rare, GIANTS Chief Executive David Matthews stated "through the innovative support of our Patron Partners we are delighted to have our home venue as GIANTS Stadium.

“A club’s stadium is one of the biggest brand assets available and so to be able to have our own GIANTS brand across a community venue that attracts hundreds of thousands of people each year is a coup for the club.

“To achieve an exceptional commercial return for this opportunity just adds to what is a landmark agreement for our club and our code.

“The GIANTS brand is already incredibly strong in Western Sydney and I’ve no doubt this will only grow our footprint as sports and entertainment fans come to GIANTS Stadium across the calendar year.

“The venue itself continues to be a world class, boutique stadium that is set to be further enhanced in the coming years.

“From a GIANTS game day perspective, we pride ourselves on consistently delivering the highest quality experience, as evidenced by the fact we’ve been voted the number one AFL venue in the country for fan experience three out of the past four years.”

The designation GIANTS Stadium comes into effect immediately.

Royal Agricultural Society of NSW (RASNSW) Chief Executive, Brock Gilmour, said GIANTS Stadium will continue to benefit from ongoing facility upgrades in both the short and long terms.

Gilmour added "we welcome the announcement of GIANTS Stadium in relation to one of Sydney’s premier sporting venues.

“I applaud the GIANTS on an innovative agreement that will see the club’s brand associated with the stadium.

“The RAS is committed to ensuring GIANTS Stadium remains at the forefront of spectator experience, with a host of technological upgrades to follow on from the introduction of a fully integrated Wi-Fi system in recent months.”

Images of GIANTS Stadium and its new branding courtesy of GWS GIANTS.

Related Articles

25th March 2019 - Details emerge of disputes and dissatisfaction at 2018 Sydney Irish Festival

24th March 2019 - Sydney Showground begins AFL Season with introduction of reusable beer cups

4th March 2019 - Queensland Government looks to attract naming rights partner for the Gabba

25th February 2019 - Sydney Showground Stadium loses Spotless naming rights but experiences record breaking summer

14th February 2019 - Sydney Showground to welcome visitors with powerful Wi-Fi upgrade

5th December 2018 - Bankwest secures naming rights to Western Sydney Stadium

11th April 2018 - GWS Giants and PCYC combine to attempt Guinness World Record Boxercise program

23rd September 2016 - Sydney Showground wins at the Australian Event Awards

10th September 2016 - AFL Chair Mike Fitzpatrick outlines plan to become dominant sport in NSW and Queensland

8th April 2014 - GWS Giants back Western Sydney’s first women’s AFL team

25th February 2014 - GWS Giants new home gets official opening

24th November 2010 - New sponsors back AFL and GWS Giants


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business