Sydney Showground begins AFL Season with introduction of reusable beer cups

March 24, 2019

As the GWS GIANTS return to the field today, Sydney Showground has partnered with Australian owned company, WISE – It’s in your hands, to launch a new initiative by introducing reusable cups to all venue run outlets and bars.

WISE – It’s in your hands, supplies re-usable cups to stadiums, events and festivals with Sydney Showground the first sporting venue in Australia to make the switch to combat single-use beer cups.

Sydney Showground head of catering, Dwane Goodman says he is proud to be a part of the new initiative and for the venue to take the step towards change within the industry.

“WISE cups can withstand 500 washes, are easily collectable and by returning the cup you can help us dramatically reduce single-use plastic waste from Sydney Showground events,” Goodman said.

“Much like the push to decrease coffee cups, the next step is taking single-use beer cups out of the picture for events and we are proud to be leading that charge alongside WISE.”

After a successful trial at the 2019 Sydney Rugby 7s, Sydney Showground is excited to roll-out the reusable cups across all events over the coming years and be at the forefront of change within the event industry.

The process involves purchasing a reusable cup for $2 when you order your first beer. Each refill, the cup will be replaced with a clean cup. At the end of the event, patrons can either keep their cup as a memento, return the cup for a $1 refund or donate the cup into a charity bin that is provided by the event partner.

For more information on WISE go to itsinyourhands.com.au

For up-coming events at Sydney Showground visit www.sydneyshowground.com.au/events/

18th March 2019 - Plastic drinking cups removed from Sydney Showground

5th March 2019 - ‘Sea of plastic’ fills Wellington’s Westpac Stadium after Eminem concert

14th February 2019 - Sydney Showground to welcome visitors with powerful Wi-Fi upgrade

12th January 2019 - 1Rebel becomes first gym chain to ban plastic bottles

19th November 2018 - Airlie Beach Festival of Music goes plastic free

27th July 2018 - ICC Sydney leads in events and venues sector plastic bottle waste reduction

28th May 2018 - Zoos and aquariums look to reduce plastic waste

15th February 2018 - Sydney Showground marks 20 years of events and experiences

19th August 2015 - Migration and Settlement Awards recognise GWS Giants outreach

26th November 2014 - Craig and Paul Lovett receive 2014 International Executive in Sport and Entertainment Industry Award

25th February 2014 - GWS Giants new home gets official opening

7th May 2013 - GWS Giants get new multi-million dollar training facility

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