Latest News

Back to Latest News back

 

1Rebel becomes first gym chain to ban plastic bottles

1Rebel becomes first gym chain to ban plastic bottles
January 12, 2019

UK-based fitness chain 1Rebel - which is expected to open its first gyms in Australia this year - has introduced a zero-tolerance rule on plastic bottles in an effort to reduce waste.

Believed to be the first fitness group to eliminate single-use plastic like water bottles and shake containers - familiar features of gyms everywhere - entirely across all of the brand's studios, 1Rebel’s #RebelAgainstPlastic initiative will see plastic water bottles replaced by stainless steel versions and protein shakes packaged in bio-degradable containers rather than plastic.

A move to reduce the excessive consumption of single-use plastics in the fitness industry, the initiative backs up 1Rebel’s environmental credentials.

Introduced at 1Rebel’s four London studios, reusable stainless steel containers have replaced plastic water bottles, plastic cups for protein shakes have been switched to bio-degradable versions - complete with bio-degradable straws - and 100% recyclable and re-usable kit bags have been introduced in all changing rooms.

Commenting on the initiative, 1Rebel co-founder and Chief Executive James Balfour stated “we are all aware of the shocking statistics around the amount of plastic waste that ends up in our oceans every year.

“As innovators in the fitness industry, we have a responsibility to tackle this problem and put an end to the mindless consumption of plastic that has become the norm within the gym environment.

“We hope this inspires others to overhaul their waste and recycling policies in a similar way.”

As part of its commitment to sustainability, the company decided to act after calculating that its annual plastic bottle consumption exceeded over 37,000 units at its two City-based studios alone.

The #RebelAgainstPlastic initiative has also been expand across the company's supply chain with regular employee briefings on how to reduce plastic consumption on a day-to-day basis.

Founded by Balfour (the son of Fitness First founder Mike Balfour) and Giles Dean in 2015, 1Rebel offers high intensity, results-driven group workouts on a pay-as-you-train basis, against a backdrop of live music, DJ curated playlists, cutting-edge design and high-end facilities.

Related Articles

27th December 2018 - London’s 1Rebel looking to Australian fitness expansion

19th November 2018 - Airlie Beach Festival of Music goes plastic free

27th July 2018 - ICC Sydney leads in events and venues sector plastic bottle waste reduction

18th June 2018 - Visit Sunshine Coast supports plastic bag ban

29th May 2018 - Macquarie University looks to reduce plastic bottle usage with Tap it initiative

28th May 2018 - Zoos and aquariums look to reduce plastic waste

14th April 2018 - Women drive global growth of boutique fitness studios


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business