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Data technology company ActiveXchange has announced BrandServe as a Certified ActiveXchange Partner. BrandServe operates in the sport and recreation sector where they specialise in trade area intelligence and local area marketing strategy development for Swim Schools and Leisure Centres.

BrandServe Manager Duane Slabbert is a local area marketing and geo-analytics expert who has developed geo-marketing projects for well-known brands, including Procter & Gamble, De'Longhi, LG Mobile, Qualcomm, MARS and Land Rover.  

He is passionate about customer and trade area intelligence as well as the insights from data that fuel marketing strategy. Slabbert has worked in B2B and B2C marketing internationally and locally for 26 years, with over five years of experience growing memberships and revenue for the South Australia Aquatic and Leisure Centre and YMCA Victoria.   

Announcing the partnership, ActiveXchange Chief Executive James Ellender said Certified Partners are important for continued collaboration across the industry and noted “by fusing our unique data tech expertise with industry experts, Operators receive the optimal support to get the most out of data on the ground. We're looking forward to collaborating with Duane and the team at BrandServe.  

"The BrandServe team are experts in formulating advanced marketing strategies for Sports and Recreation Operators on top of data intelligence, and ActiveXchange's SportsEye and Investment Planning Models present a unique, sophisticated way to accelerate local outcomes; for facilities, venues and businesses.  

"The appointment of BrandServe as an ActiveXchange Certified Partner will drive exposure of our product suite and data to the Learn to Swim industry where access to data and insights can greatly accelerate business growth.”

Speaking of the opportunity Slabbert said he was thrilled to be part of the ActiveXchange Certified Partner Network and offer their suite of products to BrandServe clients.  

“The SportsEye and Investment Planning Model (IPM) are adopted industry-wide and used by top fitness, leisure and aquatic venue operators while Federal, State and Local governments depend on ActiveXchange products and reports to maximise commercial return, raise investment and reduce risk,” he said.

“I believe that every Swim School provides an essential and invaluable service to their local community and that every Swim School should be operating at capacity. I am passionate about seeing Swim Schools thrive, and with ActiveXchange products, I aim to provide the best data and insights that inform cut-through-the-clutter marketing strategy.”

In a world where customer segmentation, communicating the right message and optimising marketing spending have become more important than ever to businesses, Slabbert believes that with ActiveXchange’s world-class product suite and years of experience, these key areas can be targeted to help accelerate growth.

“I'm very excited about the partnership and look forward to serving the Learn to Swim, sport and recreation sectors with bleeding-edge technology, exceptional data and game-changing insights," Slabbert added.

Slabbert is available at duane@brandserve.net.au to connect and collaborate with.

Image: Credit: YMCA Victoria https://ymcafitness.com/locations/ymca-victoria-point

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