Latest News

Back to Latest News back


Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

Global Leisure Group teams with ActiveXchange and SportsEye New Zealand
February 26, 2021

New Zealand specialist sport, recreation and community planning consultancy Global Leisure Group and ActiveXchange and SportsEye New Zealand have announced a partnership to put data analytics at the forefront of New Zealand’s aquatics, fitness, recreation and sport sectors in the post-COVID environment.

Introducing the partnership, Global Leisure Group (GLG) Director Richard Hutchinson stated “we are excited to be joining with ActiveXchange to bring a previously unheard of level of analytics, and importantly evidence base, to organisations throughout New Zealand - leveraging existing data in this way is a game changer for our sector in planning its COVID recovery and beyond.

“We have been working with ActiveXchange since they came to the market in New Zealand and have been impressed with their ability to continue innovating and their contemporary approach to making sense of data that’s already available but has been locked away in fragmented systems and spreadsheets for too long.”

Since 2018, ActiveXchange has been actively pioneering a new way forward, creating an ecosystem (SportsEye NZ) of aquatics, fitness, recreation and sport operators along with sporting organisations, regional sport trusts, government agencies and businesses. Today, as a multi award winning, fast growing, and federal government backed data tech company, they remain committed to the notion that together the industry can better understand supply and demand outcomes, grow market penetration, determine impact and value, and in the process get more people, more active, more often.

Welcoming the link, ActiveXchange Chief Executive, James Ellender advised “we are thrilled to team up with Richard, David and the entire team at Global Leisure Group. At the heart of what we do is our commitment to truly change the game in how the Sport and Leisure sector is understood, governed and funded.

“Such a strategic decision creates immediate synergies with on the ground support for our existing partners as well as the opportunity to grow the SportsEye NZ Network of organisations committed to an evidence-based approach to operating, administering and governing sport and leisure.”

Ellender sees the partnership as a “call to arms” to every operator, regional sport trust, local government and sport across New Zealand, no matter their previous experience, to consider their approach and a new way forward to be ‘different and better’ to truly ‘adapt and thrive’ post COVID. Together, the partnership creates services immediately available to organisations wanting to leverage their existing data, market insights and predictive analytics to do things differently, making a significant step change and underpin their way forward via a sound evidence-based approach.

As Hutchinson adds “we want every organisation in New Zealand to know that we’re ready to support their commitment to being better and different post COVID - the SportsEye ready-made data solution enables sport to leverage their data, to gain better insight and ‘what next’ capability, with on the ground help from GLG’s long term New Zealand expertise.”

Operating for nearly 20 years, Global Leisure Group is a specialist sport, recreation and community planning operating at the forefront of New Zealand’s industry.

Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

7th July 2020 - Funding released to assist New Zealand sport recovery at all levels

27th April 2020 - New Zealand Sports Minister advises of permissible activities under eased Coronavirus Alert

25th February 2020 - New Zealand sports launch campaign to change youth sport

1st May 2020 - New Zealand recreation groups support calls for safe domestic travel during COVID-19 Level 2

6th November 2020 - Recreation Aotearoa encourages participation in Get Outdoors Week activities

28th August 2020 - Recreation Aotearoa to host ‘Election Special’ between Grant Robertson and Mark Mitchell

29th July 2020 - Recreation Aotearoa calls on members to engage their MPs in advance of General Election

15th February 2021 - Plans underway for aquatic sensory experience at Christchurch’s Metro Sports Facility

18th December 2020 - Greater Wellington Regional Council endorses management plan for regional parks

16th February 2021 - Auckland Council encouraged by community Kauri compliance

27th February 2020 - New Plymouth’s Yarrow Stadium redevelopment could be impacted by 12 risk factors

11th February 2021 - Redevelopment nears completion at Palmerston North’s Central Energy Trust Arena

15th February 2021 - Summer promotion sees Timaru District community facilities attract record attendances

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

19th October 2020 - Otium expands consultancy reach in New Zealand with RSL partnership

13th December 2019 - Sport Group backs new World Athletics brand

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues


ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business