AusLeisure

New Zealand specialist sport, recreation and community planning consultancy Global Leisure Group and ActiveXchange and SportsEye New Zealand have announced a partnership to put data analytics at the forefront of New Zealand’s aquatics, fitness, recreation and sport sectors in the post-COVID environment.

Introducing the partnership, Global Leisure Group (GLG) Director Richard Hutchinson stated “we are excited to be joining with ActiveXchange to bring a previously unheard of level of analytics, and importantly evidence base, to organisations throughout New Zealand - leveraging existing data in this way is a game changer for our sector in planning its COVID recovery and beyond.

“We have been working with ActiveXchange since they came to the market in New Zealand and have been impressed with their ability to continue innovating and their contemporary approach to making sense of data that’s already available but has been locked away in fragmented systems and spreadsheets for too long.”

Since 2018, ActiveXchange has been actively pioneering a new way forward, creating an ecosystem (SportsEye NZ) of aquatics, fitness, recreation and sport operators along with sporting organisations, regional sport trusts, government agencies and businesses. Today, as a multi award winning, fast growing, and federal government backed data tech company, they remain committed to the notion that together the industry can better understand supply and demand outcomes, grow market penetration, determine impact and value, and in the process get more people, more active, more often.

Welcoming the link, ActiveXchange Chief Executive, James Ellender advised “we are thrilled to team up with Richard, David and the entire team at Global Leisure Group. At the heart of what we do is our commitment to truly change the game in how the Sport and Leisure sector is understood, governed and funded.

“Such a strategic decision creates immediate synergies with on the ground support for our existing partners as well as the opportunity to grow the SportsEye NZ Network of organisations committed to an evidence-based approach to operating, administering and governing sport and leisure.”

Ellender sees the partnership as a “call to arms” to every operator, regional sport trust, local government and sport across New Zealand, no matter their previous experience, to consider their approach and a new way forward to be ‘different and better’ to truly ‘adapt and thrive’ post COVID. Together, the partnership creates services immediately available to organisations wanting to leverage their existing data, market insights and predictive analytics to do things differently, making a significant step change and underpin their way forward via a sound evidence-based approach.

As Hutchinson adds “we want every organisation in New Zealand to know that we’re ready to support their commitment to being better and different post COVID - the SportsEye ready-made data solution enables sport to leverage their data, to gain better insight and ‘what next’ capability, with on the ground help from GLG’s long term New Zealand expertise.”

Operating for nearly 20 years, Global Leisure Group is a specialist sport, recreation and community planning operating at the forefront of New Zealand’s industry.

Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

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