Latest News

Back to Latest News back

 

New Zealand sports launch campaign to change youth sport

New Zealand sports launch campaign to change youth sport
February 25, 2020

Sport NZ and the five sports who last September published a Statement of Intent to improve youth sport are calling on parents, coaches and administrators involved at grassroots level to help implement these changes as sports prepare for the upcoming winter season.

Launching a public awareness campaign today, Sport NZ’s General Manager of Community Sport, Geoff Barry “we believe changing the attitudes and behaviours of those delivering or influencing grassroots sport, whether parents, coaches or administrators, will be the single biggest success factor in addressing the current problems in youth sport and keeping young people in the game.

“Together with the five sports we are today launching a six-week campaign to raise awareness of how we need to change youth sport and what parents, coaches and administrators can do to contribute to this. To support them, Sport NZ has also launched the balanceisbetter.org.nz website, which provides information and resources for those delivering grassroots sport.”

Those changes to youth sport, which include encouraging young people to play multiple sports rather than specialising early, and an emphasis on fun and development over winning, also continue to be driven by Sport NZ and the five sports.

An additional five sports will sign the Statement of Intent in March, after working closely with Sport NZ since September.

Hockey NZ Chief Executive, Ian Francis commented “we know that by standing and working together we are sending a strong message that there are aspects of youth sport which have to change, and it’s exciting that five more sports have committed to driving their own changes and standing with us.”

In addition, Sport NZ is making committing to the philosophy of the Statement of Intent a condition of its investment into national sport organisations from October this year.

NZ Cricket Project Lead, Martin Snedden also advised “this is a powerful statement from Sport NZ about the importance of these changes. It will take time and a lot of consultation within each sport for big changes to flow through, but having all sports stating their commitment to change sends a strong message to those involved in the delivery of youth sport

Since September, each of the five sports has implemented changes that are already making a substantial positive impact on the way young people experience sport in New Zealand.

Netball New Zealand Chief Executive, Jennie Wyllie explained “for Netball New Zealand we now have 75% of our Netball Centres implementing our Year 7 and 8 Player Development Programme which has replaced the traditional Year 7 and 8 representative structure. We also announced changes to our national age group competition structure which will be implemented in mid - 2020. Since September we have also introduced a national youth board and we will have a youth representative on our Netball New Zealand Board by March this year.”

NZ Football, meanwhile, has started to phase out its traditional Federation Talent Centre programme.

NZ Football Chief Execuitve, Andrew Pragnell noted “NZ Football and our federations are working to improve the capability of clubs to provide quality development programmes for a larger group of players. Given that youth players develop at different rates, it is critically important that we have more players involved in development programmes.

Rugby has recently made changes at both a provincial and national level. In November last year the Northern Region Rugby Council announced it would no longer undertake representative Provincial Union based initiatives below the Under 16 age group, while nationally New Zealand Rugby (NZR) has also introduced new programmes for junior rugby to reflect the changing needs of young people. These include the introduction of non-contact forms of rugby into older age groups including teenagers, and 10-a-side rugby for Under 11s.

NZ Rugby Chief Executive, Mark Robinson added “the changes we and other sports are implementing will have significant impact, but the outcomes we’re seeking require a much bigger team effort from the wider sporting community. That’s why we need to encourage those delivering sport at grassroots level to look at ways they can play their part too.”

The six-week public awareness campaign being delivered by Sport NZ and the five sports involves:

• Two groups of advertisements - one highlighting how thinking around youth sport needs to change and another profiling sporting identities (e.g. Jeff Wilson, Temepara Bailey) who are living proof these changes work.
• Additional publication of this content through the social and digital channels of Sport NZ and the five sports, with additional support from other sports and Regional Sports Trusts.
• A series of media announcements and events.
• A program of regional forums to engage regional sporting bodies, schools and clubs.
 
To find out more about the campaign visit keepupwiththeplay.org.nz

Related Articles

18th February 2020 - ExerciseNZ questions fast food and sugary drinks sponsorship of sporting teams

7th February 2020 - New Zealand performing arts, recreation and sport sectors generate $6.2 billion in economic activity

3rd February 2020 - Government, schools and family groups should help young New Zealanders get fitter

30th January 2020 - ExerciseNZ’s Beddie calls for New Zealanders to be more active in 2020

29th January 2020 - Increased investment in High Performance Sport New Zealand

31st December 2019 - New Zealand sport celebrates New Year Honours

22nd November 2019 - Australian and New Zealand teenagers among the least active in the world

26th September 2019 - Sport NZ announces new strategy to get New Zealanders active

3rd September 2019 - New Zealand sporting bodies come together to change youth sport

23rd July 2019 - Sport NZ recognises innovative ways to get young women in active

12th October 2018 - Prime Minister Jacinda Ardern launches Sport NZ Strategy for Women and Girls in Sport and Active Recreation

18th July 2018 - ExerciseNZ calls on Government to support physical activity

28th June 2018 - Sport NZ survey shows significant drop in activity participation among teenagers

19th March 2018 - Study shows New Zealanders appreciate the Value of Sport

20th March 2015 - Sport NZ Strategic Plan aims to ensure New Zealand remains a top sporting nation


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business