Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award
ActiveXchange's SportsEye platform contribution to informing decision-making across the fitness, recreation and sport sectors in Australia has been recognised with it being named the overall winner in the 2019 Sport, Recreation and Play Industry Innovation Award.
Presented at the National Sports Convention in Melbourne today, the Awards covered seven categories, with ActiveXchange also winning in the Technological Solutions and Products category as well as securing the overall award.
The SportsEye Network represents the largest central repository of data on participants (over 2.5 million), activity and facilities ever brought together in Australia and is already used by over 300 facilities and venues along with 13 state/national sport bodies.
Commenting on the technology, ActiveXchange founder and Chief Executive, Alex Burrows explained “the predictive models behind the platform, overseen by a data science team similar to that used by the large supermarket chains, apply sector market intelligence (through data share arrangements with member management systems) to local circumstances.
“This helps organisations to locate and build facilities to meet local need, and optimise the programming, pricing, fit-out and operations of existing facilities. SportsEye integrates advanced profiling and identification of future prospects into digital marketing channels such as Facebook, reducing lead generation costs by up to 40%, and is constantly tracking what works across a growing number of partners.
“It predicts which members will drop out, providing optimal mitigation interventions. And it tracks and helps grow Social Value, maximising the impact of future investment. SportsEye takes a holistic, joined up view to data, and the SportsEye Network is supporting collaboration, opening up visibility on shared investment and delivery opportunities.
“Data has always existed in our sector but to date this has rarely been translated into meaningful and consistent intelligence that can be accessed in a simple format. Get this right and investment and delivery partners have the confidence to change faster, as well as influence key strategic stakeholders. Our aim is to put a business intelligence option in the back pocket of every facility operator, council and sport partner, positively influencing millions of lives through proactive, positive and intelligence-led decisions. This will ultimate create and sustain more active facilities and communities throughout Australia”.
Category Award Winners were announced yesterday (Wednesday 24th July) with the overall winner announced this morning as part of the National Sports Convention’s Global Thought Leaders Session with close to 1,000 delegates celebrating the finalists and the winner.
Winners of each category are:
1. Innovative Programs, Activities and Events
• ACTIV8 RYAN, A fully inclusive physical education program to activate the whole student population (Queensland) – Ryan Catholic College
• NAB RunWest (NSW), Community running event – Athletics Australia & Athletics NSW
2. Sports Surfaces
• Hansen Yuncken for their FIFA Football field over a carpark with a movable cricket wicket at Australia Catholic University, Strathfield NSW
3. Technological Solutions and Products
• SportsEye Network - ActiveXchange
4. Playground Design and Development
• Brimbank Nature Play - REVAMP research project – Deakin University
5. Marketing and Communications Innovations
• Exercise & Sports Science Australia for their Exercise Right Week
6. Facility Design and Development
• Broken Hill Integrated Wellness Centre - YMCA (NSW)
7. Young Innovator of the Year
• Annie Flamsteed - iNSPIRE Sport Online
Commenting on the Awards, Martin Sheppard, co-founder - National Sports Convention, stated “the Overall Winner of the Australian Sport, Recreation and Play Innovation Award was chosen from the seven individual winner as being the one that has shown the greatest innovation to the industry and can make the biggest impact.”
The National Sports Convention 2019 has engaged more than a dozen collaborators and over 125 global and Australian organisations to come together to encourage the industry to be more innovative in the way it plans, funds, and provides active recreation and community opportunities. With over 900 delegates the NSC is the largest business to business community sport convention in the southern hemisphere.
Images: ActiveXchange's SportsEye is influencing industry decision making (top), Alex Burrows (middle) and the Brimbank Nature Play project (below).
10th May 2019 - ESSA focuses on Active Ageing during Exercise Right Week 2019
21st February 2019 - YMCA Broken Hill Integrated Wellness Centre marks official opening
11th July 2018 - Jonas Leisure supports new ActiveXchange industry insights
15th April 2015 - Brimbank Park welcome day marks commencement of Nature Play Week
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!