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ActiveXchange's SportsEye platform contribution to informing decision-making across the fitness, recreation and sport sectors in Australia has been recognised with it being named the overall winner in the 2019 Sport, Recreation and Play Industry Innovation Award.

Presented at the National Sports Convention in Melbourne today, the Awards covered seven categories, with ActiveXchange also winning in the Technological Solutions and Products category as well as securing the overall award.

The SportsEye Network represents the largest central repository of data on participants (over 2.5 million), activity and facilities ever brought together in Australia and is already used by over 300 facilities and venues along with 13 state/national sport bodies.

Commenting on the technology, ActiveXchange founder and Chief Executive, Alex Burrows explained “the predictive models behind the platform, overseen by a data science team similar to that used by the large supermarket chains, apply sector market intelligence (through data share arrangements with member management systems) to local circumstances.

“This helps organisations to locate and build facilities to meet local need, and optimise the programming, pricing, fit-out and operations of existing facilities. SportsEye integrates advanced profiling and identification of future prospects into digital marketing channels such as Facebook, reducing lead generation costs by up to 40%, and is constantly tracking what works across a growing number of partners.

“It predicts which members will drop out, providing optimal mitigation interventions. And it tracks and helps grow Social Value, maximising the impact of future investment. SportsEye takes a holistic, joined up view to data, and the SportsEye Network is supporting collaboration, opening up visibility on shared investment and delivery opportunities.

“Data has always existed in our sector but to date this has rarely been translated into meaningful and consistent intelligence that can be accessed in a simple format. Get this right and investment and delivery partners have the confidence to change faster, as well as influence key strategic stakeholders. Our aim is to put a business intelligence option in the back pocket of every facility operator, council and sport partner, positively influencing millions of lives through proactive, positive and intelligence-led decisions. This will ultimate create and sustain more active facilities and communities throughout Australia”.

Category Award Winners were announced yesterday (Wednesday 24th July) with the overall winner announced this morning  as part of the National Sports Convention’s Global Thought Leaders Session with close to 1,000 delegates celebrating the finalists and the winner.

Winners of each category are:

1. Innovative Programs, Activities and Events 
Joint Winners:
• ACTIV8 RYAN, A fully inclusive physical education program to activate the whole student population (Queensland) – Ryan Catholic College
• NAB RunWest (NSW), Community running event – Athletics Australia & Athletics NSW

2. Sports Surfaces 
Winner:
• Hansen Yuncken for their FIFA Football field over a carpark with a movable cricket wicket at Australia Catholic University, Strathfield NSW 

3. Technological Solutions and Products 
Winner:
• SportsEye Network - ActiveXchange 

4. Playground Design and Development
Winner:
• Brimbank Nature Play - REVAMP research project – Deakin University 

5. Marketing and Communications Innovations
Winner:
• Exercise & Sports Science Australia for their Exercise Right Week 

6. Facility Design and Development 
Winner:
• Broken Hill Integrated Wellness Centre - YMCA (NSW)

7. Young Innovator of the Year 
Winner:
• Annie Flamsteed - iNSPIRE Sport Online 

Commenting on the Awards, Martin Sheppard, co-founder - National Sports Convention, stated “the Overall Winner of the Australian Sport, Recreation and Play Innovation Award was chosen from the seven individual winner as being the one that has shown the greatest innovation to the industry and can make the biggest impact.”

The National Sports Convention 2019 has engaged more than a dozen collaborators and over 125 global and Australian organisations to come together to encourage the industry to be more innovative in the way it plans, funds, and provides active recreation and community opportunities. With over 900 delegates the NSC is the largest business to business community sport convention in the southern hemisphere. 

Images: ActiveXchange's SportsEye is influencing industry decision making (top), Alex Burrows (middle) and the Brimbank Nature Play project (below).

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