Latest News

Back to Latest News back

 

revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative

revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative
March 7, 2019

A collaboration between leading sport technology companies revolutioniseSPORT and ActiveXchange is to deliver an integration of systems and predictive models to enable sport organisations to seamlessly use their member data within a single platform – SportsEye.

Capturing and managing member data securely in order to administer sports efficiently and effectively is a vital capability where revolutioniseSPORT has led the way for several years.

In providing a ‘whole-of-sport’ management system to more than 7,000 organisations and over 150 State and National Bodies, revSPORT is uniquely positioned to understand the value of well managed membership, competition, event, facility and engagement data.

However, this data also has significant untapped potential, that requires specialist expertise, infrastructure and networks to realise.

ActiveXchange is a data and business intelligence team, which draws on data to create and manage advanced and unprecedented predictive models, similar to those used by national supermarket chains.

The partnership and integration of systems and predictive models between revSPORT and ActiveXchange means sport organisations can now use their member data to achieve the following, all contained within SportsEye intelligence partnership:

• Investment - know precisely what facility infrastructure is needed and where, in order to fully capture and retain most membership demand, considering access, capacity and quality factors.

With demand modelled down to a resident level this supports the management of infrastructure investment and funding.

• Performance – assess which sites and clubs are relatively over or under performing at any point in time, considering the profile of demand and competition in the area. The State or National Sport Organisation can therefore proactively align their resources to locations that will make the greatest impact. Each site has an up to date ‘priority scorecard’ to guide which interventions are most needed to draw in new members or keep members for longer.

• Acquire members - the ability to deliver target marketing campaigns via email, SMS or social media channels to the specific individuals most likely to become members.

This is about focussing on the next and most relevant 5%, not the other 95%. The economies of scale achieved across multiple partners also reduces the cost of campaigns for each sport by up to 50%.

• Retain members - on average 30% of affiliated sport members cancel each year. The ability to predict who these participants are, which clubs they belong to and deliver targeted mitigating interventions.

• Social Value -the ability to track the monetary community savings being generated in a credible, consistent and accurate way, either of current participation or of the predictive outcomes of the above interventions.

• Integrate and engage - demonstrate the potential to reach wider stakeholders such as local and state government, through ActiveXchange’s wider partnerships and public platforms such as that launched recently by Sport NSW as part of Future Directions 2019-2022 https://www.sportnsw.com.au/resources--reports/sportseye/

ActiveXchange already provides this service for thousands of sites across Australia and New Zealand, influencing how over two million members are active today. All outcomes are constantly tracked so each partner organisation is able to leverage the very best of what works at any point in time.

Both ActiveXchange and revSPORT are also committed to supporting organisations to apply best practice with regard data capture, security and management, knowing the specific value this then opens up along the way.

Commenting on the partnership, ActiveXchange founder Alex Burrows explains “opening up a data science capability coupled with a growing pool of market intelligence for any organisation, no matter their size, experience or capacity, is a game changer for this sector.

“The partnership with revSPORT doesn’t just mean a connection between two databases and systems, it’s about two forward thinking teams sharing a common vision and ambition to help sport in Australia and New Zealand to reach further.”

revolutioniseSPORT Chief Operating Officer, Nic Watkins added “it’s axiomatic in every industry that strategic and operational decisions must be backed by quantitative, accurate data. Strangely, the Australian Sports Industry has been an exception to this rule. It has long been thought that Tier 2 and 3 organisations, with obviously limited resources, cannot implement efficient and effective data collection, management and analysis strategies.

“Our partnership with ActiveXchange will help the industry challenge this dangerous misconception and empower organisations, of all sizes and budgets, to make informed, data-driven decisions which lead to actionable outcomes.”

For information on revolutioniseSPORT click here to view their entry in the Australasian Leisure Management Supplier Directory.

Click here contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

5th March 2019 - Impact of Big Data and Analytics to be examined at SportAccord Gold Coast Summit

1st February 2019 - Member data will see Sport NSW Market Segmentation Platform change planning and investment

10th August 2018 - Inaugural ANZSTA award winners announced in Melbourne

11th July 2018 - Jonas Leisure supports new ActiveXchange industry insights

6th December 2017 - CERM PI launches new online platform to measure facility performance

29th January 2016 - revolutioniseSPORT delivers online sports management to 50 governing bodies

2nd March 2015 - revolutioniseSPORT to release a new companion to technology platform

1st September 2014 - revolutioniseSPORT highlights cornerstones of digital technology in sport

9th August 2014 - revolutioniseSPORT to provide digital ‘whole of sport’ solution for Boccia clubs


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business