Latest News

Back to Latest News back

 

ActiveXchange leadership appointments look to drive expansion and growth

ActiveXchange leadership appointments look to drive expansion and growth
August 20, 2020

Following an extensive executive recruitment process, fast-growing and award-winning data and technology company ActiveXchange has announced the appointment of James Ellender as its Chief Executive.

Ellender’s appointment will see Alex Burrows, ActiveXchange’s founder, move into the role of Chair and continue to support the growth and impact of the organisation in Australia, New Zealand and internationally.

Since launching in 2018, ActiveXchange has developed and continues to roll out a network of software accounts (the SportsEye platform) enabling the sector to fully realise the value generated from data and information sharing, establishing Australia and New Zealand’s first and only coordinated community sport investment and delivery eco-system.

Speaking of the appointment Burrows advised “I’m thrilled to have someone of James’ calibre take carriage of our team, clients and community at ActiveXchange.”

Ellender is well known to the sector with more than 20 years’ experience, including 10 years in executive roles working for multiple large leisure operators (including the YMCA and Belgravia Leisure), coupled with time in education, health, sport, disability and not-for-profits all while partnering with local, state and federal government agencies.

Burrows added “with James’ solid experience, he was the ideal appointment and I’m looking forward to continuing to build ActiveXchange well into the future and achieving our goal of positively influencing the active lives of 10 million people through our partners”.

Commencing in his new role this month, Ellender will drive ActiveXchange’s momentum amid COVID-19, mindful that evidence-based decision making to increase efficiency will be a focus, with ActiveXchange having the data and technology platform to truly enable sport, government, operators and our strategic consultant partners to make the right decisions, at the right time.

Welcoming his new role, Ellender noted “It’s an exciting time to be joining ActiveXchange amidst such an unprecedented time in our lives.

“I am looking forward to connecting with our sector to not only build a more informed and active community, but also to be part of something truly unique that is focused on leaving a legacy of change in how our sector is understood, valued and funded.

“Such focus will lead to new investment, operating and delivery models creating greater and earlier activity, intervention and health outcomes for everyone.”

Earlier this year, ActiveXchange also appointed Simon Haire to the role of Director of Sport and Government and as part of its executive team.

With more than 20 years experience in the sport and recreation industry, which includes roles in state and local government and project consultancy with government and state sporting organisations, Haire has been involved with ActiveXchange as an associate since its formation, helping shape the successful SportsEye initiative.

James Ellender can be contacted on 0466 552 256, email: james@activechange.org

Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

Images: James Ellender (top) and Alex Burrows (below).

Related Articles

18th August 2020 - Softball Australia becomes latest NSO to partner with Belgravia Group

6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen

23rd June 2020 - Belgravia Leisure announces reopening of all Australian and New Zealand facilities

4th June 2020 - Belgravia Leisure survey reinforces focus on health and safety when more facilities reopen

14th May 2020 - National Aquatic Industry Safety Committee endorses new risk management guidelines for swim schools and aquatic facilities

13th May 2020 - Community aquatic, recreation and sport industry alliance seeks 12-month stimulus package from Federal and state governments

31st March 2020 - ActiveXchange outlines four activities for operators to undertake during Coronavirus shutdown

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

7th March 2019 - revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative

18th September 2018 - Belgravia Leisure looks to NSW expansion with promotion of James Ellender to General Manager role

11th July 2018 - Jonas Leisure supports new ActiveXchange industry insights

22nd December 2010 - New Marketing and Communications Manager for YMCA Sydney


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business