CENTAMAN
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…
read moreFollowing an extensive executive recruitment process, fast-growing and award-winning data and technology company ActiveXchange has announced the appointment of James Ellender as its Chief Executive.
Ellender’s appointment will see Alex Burrows, ActiveXchange’s founder, move into the role of Chair and continue to support the growth and impact of the organisation in Australia, New Zealand and internationally.
Since launching in 2018, ActiveXchange has developed and continues to roll out a network of software accounts (the SportsEye platform) enabling the sector to fully realise the value generated from data and information sharing, establishing Australia and New Zealand’s first and only coordinated community sport investment and delivery eco-system.
Speaking of the appointment Burrows advised “I’m thrilled to have someone of James’ calibre take carriage of our team, clients and community at ActiveXchange.”
Ellender is well known to the sector with more than 20 years’ experience, including 10 years in executive roles working for multiple large leisure operators (including the YMCA and Belgravia Leisure), coupled with time in education, health, sport, disability and not-for-profits all while partnering with local, state and federal government agencies.
Burrows added “with James’ solid experience, he was the ideal appointment and I’m looking forward to continuing to build ActiveXchange well into the future and achieving our goal of positively influencing the active lives of 10 million people through our partners”.
Commencing in his new role this month, Ellender will drive ActiveXchange’s momentum amid COVID-19, mindful that evidence-based decision making to increase efficiency will be a focus, with ActiveXchange having the data and technology platform to truly enable sport, government, operators and our strategic consultant partners to make the right decisions, at the right time.
Welcoming his new role, Ellender noted “It’s an exciting time to be joining ActiveXchange amidst such an unprecedented time in our lives.
“I am looking forward to connecting with our sector to not only build a more informed and active community, but also to be part of something truly unique that is focused on leaving a legacy of change in how our sector is understood, valued and funded.
“Such focus will lead to new investment, operating and delivery models creating greater and earlier activity, intervention and health outcomes for everyone.”
Earlier this year, ActiveXchange also appointed Simon Haire to the role of Director of Sport and Government and as part of its executive team.
With more than 20 years experience in the sport and recreation industry, which includes roles in state and local government and project consultancy with government and state sporting organisations, Haire has been involved with ActiveXchange as an associate since its formation, helping shape the successful SportsEye initiative.
James Ellender can be contacted on 0466 552 256, email: james@activechange.org
Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.
Images: James Ellender (top) and Alex Burrows (below).
18th August 2020 - Softball Australia becomes latest NSO to partner with Belgravia Group
6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen
23rd June 2020 - Belgravia Leisure announces reopening of all Australian and New Zealand facilities
4th June 2020 - Belgravia Leisure survey reinforces focus on health and safety when more facilities reopen
14th May 2020 - National Aquatic Industry Safety Committee endorses new risk management guidelines for swim schools and aquatic facilities
13th May 2020 - Community aquatic, recreation and sport industry alliance seeks 12-month stimulus package from Federal and state governments
31st March 2020 - ActiveXchange outlines four activities for operators to undertake during Coronavirus shutdown
25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award
7th March 2019 - revolutioniseSPORT and ActiveXchange partner on new collaborative intelligence initiative
18th September 2018 - Belgravia Leisure looks to NSW expansion with promotion of James Ellender to General Manager role
11th July 2018 - Jonas Leisure supports new ActiveXchange industry insights
22nd December 2010 - New Marketing and Communications Manager for YMCA Sydney
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…
read moreiEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…
read moreQuayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…
read moreJonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…
read moreWith its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…
read moreClubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…
read moreAugmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreAustralia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!