Softball Australia becomes latest NSO to partner with Belgravia Group

August 18, 2020

The Belgravia Group has announced that Softball Australia has become the latest national sporting body to join it as a commercial partner, working together to help find savings and efficiencies.

Joining Baseball Australia, Triathlon Australia, Swimming Australia and CommDance, Softball Australia will partner with the Belgravia Group to provide opportunities for coaching Apps, softball holiday camps and administration services.

With Belgravia Group’s mission to improve sports throughout Australian communities and invest savings back into growing participation and performance, Group Executive Director Commercial Partnerships, Alex Lord today advised that “Belgravia Group are extremely excited to work with Softball Australia.

“Softball is an amazing community sport that’s played across countless Australian communities with a strong regional footprint."

Softball Australia Chief Executive, David Pryles added “partnering with Belgravia Group will help us reinvest savings directly back into growing our sport.

“For us, it’s about improving participation in softball and Belgravia Group not only provide us with strategies to reinvest but also opens up more channels for us to grow softball around Australia.

“Sports are a huge part of Australian society and will play a vital role in the recovery, both mentally and physically, post Covid-19. We look forward to our partnership and seeing everyone back on the diamond as soon as possible.”

Images: Softball Australia (top) and Alex Lord (below).

17th July 2020 - Belgravia Foundation passes three years of operations

23rd June 2020 - Belgravia Leisure announces reopening of all Australian and New Zealand facilities

4th June 2020 - Belgravia Leisure survey reinforces focus on health and safety when more facilities reopen

25th March 2020 - Belgravia Group launches online fitness program

26th February 2020 - Belgravia Kids Chief Executive explains the acquisition of Jump! Swim Schools business

18th February 2020 - Softball bodies to make new home at La Trobe Sports Stadium

17th February 2020 - Belgravia Foundation breakfast event highlights two years of impacting communities

7th February 2020 - BelgraviaPRO takes on management of Byron Shire holiday parks

12th November 2019 - Swimming Australia and Belgravia Leisure partner to deliver activity and experience-based swim school teaching

3rd October 2019 - Belgravia Group to become first partner of Baseball5 League in Australia

1st October 2019 - Belgravia Events takes Triathlon indoors in new series

18th July 2019 - Belgravia Group steps in to avert Jumps swim schools liquidation

30th May 2019 - Baseball Australia launches projects to grow participation and create a generational legacy

20th December 2018 - Fox Sports and Softball Australia launch ‘Fully Loaded Softball’

14th April 2016 - ACTIVE Network marks five year partnership with Triathlon Australia

3rd February 2014 - $4 million boost for softball and baseball in South Australia

23rd January 2013 - Lord backs new Belgravia Sports venture

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