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Belgravia Group to become first partner of Baseball5 League in Australia

Belgravia Group to become first partner of Baseball5 League in Australia
October 3, 2019

A new partnership between Baseball Australia and the Belgravia Group will see more money re-invested into the game whilst also promoting the new Baseball5 league across Australia.

Chaired by former Hawthorn Football Club President and original Melbourne Victory owner Geoff Lord, the Belgravia Group includes multiple Australian businesses with a range of aquatic, events, fitness and recreation divisions in its portfolio.

Becoming the first partner of Baseball5 in Australia fits with Lord’s commitment to promote activity, exercise and participation in sport.

Baseball5 is a new five-on-five, five-inning streamlined version of the game of baseball/softball that can be played anywhere and is expected to drive participation rates due to the fast-paced nature of the game.

Advising that the partnership with the Belgravia Group will provide significant opportunities for baseball in Australia, Baseball Australia Chief Executive, Cam Vale stated “the Belgravia Group are true innovators and have a strong brand across sport and leisure, as well as an enormous footprint across Australia and NZ across many parts of sport and sporting facilities

“Through the leadership of sporting visionary Geoff Lord … who has been such a great supporter of sport in this country, it is great to have him, his management and his company part of baseball in Australia.”

Belgravia Group’s professional support and knowledge across many areas of sport is expected to provide savings to Baseball Australia, which can be reinvested back into the sport.

Advising on the Group’s input, Lord added “our vision is for all Australians to have access to health and leisure, and in our partnership with Baseball Australia many thousands of Australians will now have access to this sport in a new and exciting format.”

Lord has also established the Belgravia Foundation to boost health and wellbeing outcomes among Australia’s marginalised communities and raise money to fund programs and services to help communities in need.

Belgravia Group is also set to relaunch the GOswim initiative in conjunction with Swimming Australia, while its Belgravia Events division has launched the TRIX3 Indoor Triathlon Series and its Belgravia Kids division has advised of the acquisition of parts of the operations of Jump! Swim Schools.

The World Baseball Softball Confederation launched Baseball5 last year, the idea being to create a short format/'street' version of the sport.

Related Articles

1st October 2019 - Belgravia Group assumes ownership of additional JUMP! Swim Schools businesses

1st October 2019 - Belgravia Events takes Triathlon indoors in new series

21st June 2019 - NovoFit and Precor join forces to expand Australian market coverage

30th May 2019 - Baseball Australia launches projects to grow participation and create a generational legacy

17th May 2019 - Belgravia Leisure recognised for championing access, inclusion and combating mental illness

9th April 2019 - NovoActive aims to drive the future of movement

12th March 2019 - David Hansen announced as Chief Executive of new Belgravia Events venture

26th February 2019 - Baseball Australia becomes first sport to join the End Alcohol Advertising in Sport campaign

6th December 2018 - Belgravia Leisure join supporters of 2019 Swimming Australia’s swim challenge

31st October 2018 - New Belgravia Kids venture gets Victorian Government backing to improve activity levels among children

27th October 2018 - Baseball Australia announces plans for new Women’s League

23rd May 2018 - NovoFit backs 2018 Very Special Kids foundation treadmill challenge

3rd February 2018 - Belgravia Foundation set for industry launch

5th October 2017 - New Belgravia Foundation looks to enhance wellbeing outcomes among marginalised communities

4th August 2016 - Baseball Australia secures full ownership of the Australian Baseball League

9th December 2013 - Baseball Australia unveils premium national, state and club websites

23rd January 2013 - Lord backs new Belgravia Sports venture

20th July 2009 - Lord to Address Football Business Event

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