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ActiveXchange partners with Royal Life Saving to deliver water safety data

ActiveXchange partners with Royal Life Saving to deliver water safety data
May 11, 2021

Royal Life Saving Society - Australia has announced a partnership with analytics experts ActiveXchange to support data and evidence-driven decision making in continuing to facilitate, advocate, innovate and activate a reduction in the nation’s drowning dates.

The new partnership aims to support the work of Royal Life Saving in drowning prevention programming and advocacy across every state and territory in Australia, expanding the understanding of swimming and water safety education infrastructure and the provision of lifesaving programs to communities across the country.

ActiveXchange’s data gathering will enhance the evidence-base of targeted advocacy initiatives which help Royal Life Saving reduce the risk of drowning for Australians everywhere.

Royal Life Saving’s Chief Executive, Justin Scarr stated “with evidence-driven decision-making being a key commitment of our strategic framework, we have teamed up with ActiveXchange to increase access to data and enhance the evidence-base for our members.

“It’s one part of our multi-stage program to continue to foster an evidence-driven approach across Australia and better inform ourselves, our members and in turn our partners to enable more informed decisions for infrastructure, investment and funding to ensure communities who may not otherwise have the opportunity to participate in swimming and water safety activities remain in focus.”

ActiveXchange now partners with operators, consultants, sports, local, state and Federal Government agencies to empower decisions through data driven evidence.

The Network harnesses data from more than 16,000 locations, 60+ state sporting organisations, five state government agencies, 350+ aquatic and recreation centres and more than three million members in Australia alone.

ActiveXchange Chief Executive, James Ellender shared Scarr’s enthusiasm. highlighting the “significant step up in the ‘network effect’ where government, planners, consultants, operators and peak bodies can come together for the purpose of tackling critical issues – in this example, water safety”.

One of the first projects ActiveXchange has delivered is the ‘Pool Provision Dashboard’ using predictive analytics and data modelling to highlight the current gap in provision, suburb by suburb across Australia, based on current Aquatic supply and demand. 

Ellender added “this is just the start of a number of data collaborations ahead as Justin and his team become more familiar with our data tech team, and the power of a connected data ecosystem purpose-built for our sector.

“In doing so, I’m looking forward to supporting Royal Life Saving in continuing its work of reducing the burden of drowning  by using our platform to create targeted opportunities for communities to learn swimming and water safety skills across Australia.” 

Image courtesy of Royal Life Saving - WA.

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7th May 2021 - Bruce Hopkins and Craig Riddington launch ‘Float to Survive’ water safety initiative

4th May 2021 - Australian Professional Ocean Lifeguards Association conference to explore reversing rising summer drowning toll

30th April 2021 - United Nations passes first ever Resolution on Global Drowning Prevention

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

9th April 2021 - Australian Water Safety Council seeks local government backing to help reduce drownings

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

29th March 2021 - Royal Life Saving advises of National Aquatic Industry Committee membership

25th March 2021 - New Water Safety Strategy sets out plan to significantly cut Australia’s drowning rate

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

10th December 2020 - Royal Life Saving launches 2020/21 South Australian Vacswim program

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

23rd November 2020 - Royal Life Saving’s latest Keep Watch campaign highlights tragic drowning toll among children aged under 12 months

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

30th September 2020 - CQU researcher seeks input with study into drowning prevention strategies

18th September 2020 - Royal Life Saving and Surf Life Saving Australia report males account for 80% of all drowning deaths

13th September 2020 - Royal Life Saving survey suggests that swim school enrolments fell by 30% in August

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

11th August 2020 - Royal Life Saving publishes new National Swimming and Water Safety Framework for learn to swim programs

9th March 2020 - Royal Life Saving WA releases REFLECT Reconciliation Action Plan

7th December 2018 - Australian Water Safety council addresses drowning among multicultural communities


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