Latest News

Back to Latest News back

 

ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up
March 29, 2021

ActiveXchange has announced initiatives and changes that will allow it to scale-up and provide greater support and guidance to the next generation of technology users across community sport, recreation and government.

Since launching in 2018, ActiveXchange data analysis tools have been widely used by operators, sports and government across Australia and New Zealand, pioneering a new way forward in how data is aggregated and analysed to empower everyone to get more people, more active, more often  - and understanding the value and impact of doing so.

Today, following the backing of the Federal Government’s Commercial Accelerator Program recognising the value in the SportsEye Network, ActiveXchange is announcing further enhancements for 2021 and beyond, acknowledging the inherent need for SportsEye and ActiveXchange (the company powering the initiative) to remain independent and agnostic at all times.

With the following major initiatives underway, ActiveXchange looks forward to continuing to partner and support organisations across Australia and New Zealand to embrace data in a secure way with the collective of goal of tackling inactivity.

Appointment of Chair and Strengthening of Governance Structure
Martin Sheppard (pictured) has been appointed as the inaugural Chair of ActiveXchange with the focus of guiding the company’s scale up and growth across Australia and New Zealand.

In addition, the Governance structure has been enhanced with the establishment of an Executive Board, consisting of James Ellender (Chief Executive), Alex Burrows (founder) and Simon Haire (ActiveXchange Academy Director). The team will ensure corporate compliance and is actively supported by an Industry Advisory Board.

A new Industry Advisory Board
To be formally launched soon, the Industry Advisory Board will consist of technology, privacy and industry specialists, to hold all products and services to account to ensure independence at all times as well as guiding the product development, market expansion and data security for future generations of users as the company grows, benefitting all members of the SportsEye Network.

Investing into the growth of our Network
Following  the backing of Federal Government, and appointment of the Executive Board, ActiveXchange has also removed all previous liabilities and has allocated significant resources to fund the growth of the business, with the first two new job roles being advertised for a National Account Executive and Marketing and Events Executive. Recruitment for both roles is well underway as the Company looks forward to continuing to provide support to its clients through its SportsEye Academy and continued education and thought leadership.

This next phase also brings forward a number of exciting features to the existing Network, enabling clients across Sport, Leisure and Government to further leverage their data alongside wider industry insights and connected services such as Social Value, Retention, ActiveCAMPAIGNS and other modules, all designed to identify and grow membership, optimise resources, and support ActiveXchange’s Network connect with all tiers of government.

Speaking of his appointment, Sheppard advised “I am very excited to have the opportunity to work with the Board and especially James Ellender in the CEO role, who understands the market well.”

“Under James’s guidance we are putting in place a strong and sustainable strategy to continue to develop the platform for the industry and enhance our support for the company’s growth in Australia and New Zealand over the years ahead.

“I have followed ActiveXchange since its inception and, now in the role of Chair and talking with the sector, have been particularly impressed at the embracement of the technology by State and Local Government who want to understand the opportunities to grow participation in community sport and recreational activities at venues and places.”

Those interested in the Industry Advisory Board should contact Martin Sheppard on email: martin@activexchange.org

Related Articles

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

10th November 2020 - First National Sports Convention Forum staged in Sydney

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

15th October 2020 - National Sports Convention postpones Brisbane event while embracing COVID rules Melbourne and Sydney Forums

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

31st August 2020 - National Sports Convention events to address the future of aquatic, recreation and sports facilities

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen

31st March 2020 - ActiveXchange outlines four activities for operators to undertake during Coronavirus shutdown

2nd December 2019 - Smart Connection Consultancy releases updated guidance for Synthetic Sports Surfaces

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

13th July 2018 - Smart Connection Consultancy releases world leading guidance for synthetic sports surfaces

22nd December 2015 - Smart Connection Consultancy partners to provide one stop solutions for sport

2nd September 2014 - Smart Connection Company sheds training arm

7th October 2010 - Sheppard: ‘Online teaching the future of training’

9th September 2010 - Sheppard Antagonises Parks Group


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business