Latest News

Back to Latest News back


ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up
March 29, 2021

ActiveXchange has announced initiatives and changes that will allow it to scale-up and provide greater support and guidance to the next generation of technology users across community sport, recreation and government.

Since launching in 2018, ActiveXchange data analysis tools have been widely used by operators, sports and government across Australia and New Zealand, pioneering a new way forward in how data is aggregated and analysed to empower everyone to get more people, more active, more often  - and understanding the value and impact of doing so.

Today, following the backing of the Federal Government’s Commercial Accelerator Program recognising the value in the SportsEye Network, ActiveXchange is announcing further enhancements for 2021 and beyond, acknowledging the inherent need for SportsEye and ActiveXchange (the company powering the initiative) to remain independent and agnostic at all times.

With the following major initiatives underway, ActiveXchange looks forward to continuing to partner and support organisations across Australia and New Zealand to embrace data in a secure way with the collective of goal of tackling inactivity.

Appointment of Chair and Strengthening of Governance Structure
Martin Sheppard (pictured) has been appointed as the inaugural Chair of ActiveXchange with the focus of guiding the company’s scale up and growth across Australia and New Zealand.

In addition, the Governance structure has been enhanced with the establishment of an Executive Board, consisting of James Ellender (Chief Executive), Alex Burrows (founder) and Simon Haire (ActiveXchange Academy Director). The team will ensure corporate compliance and is actively supported by an Industry Advisory Board.

A new Industry Advisory Board
To be formally launched soon, the Industry Advisory Board will consist of technology, privacy and industry specialists, to hold all products and services to account to ensure independence at all times as well as guiding the product development, market expansion and data security for future generations of users as the company grows, benefitting all members of the SportsEye Network.

Investing into the growth of our Network
Following  the backing of Federal Government, and appointment of the Executive Board, ActiveXchange has also removed all previous liabilities and has allocated significant resources to fund the growth of the business, with the first two new job roles being advertised for a National Account Executive and Marketing and Events Executive. Recruitment for both roles is well underway as the Company looks forward to continuing to provide support to its clients through its SportsEye Academy and continued education and thought leadership.

This next phase also brings forward a number of exciting features to the existing Network, enabling clients across Sport, Leisure and Government to further leverage their data alongside wider industry insights and connected services such as Social Value, Retention, ActiveCAMPAIGNS and other modules, all designed to identify and grow membership, optimise resources, and support ActiveXchange’s Network connect with all tiers of government.

Speaking of his appointment, Sheppard advised “I am very excited to have the opportunity to work with the Board and especially James Ellender in the CEO role, who understands the market well.”

“Under James’s guidance we are putting in place a strong and sustainable strategy to continue to develop the platform for the industry and enhance our support for the company’s growth in Australia and New Zealand over the years ahead.

“I have followed ActiveXchange since its inception and, now in the role of Chair and talking with the sector, have been particularly impressed at the embracement of the technology by State and Local Government who want to understand the opportunities to grow participation in community sport and recreational activities at venues and places.”

Those interested in the Industry Advisory Board should contact Martin Sheppard on email:

Related Articles

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

10th November 2020 - First National Sports Convention Forum staged in Sydney

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

15th October 2020 - National Sports Convention postpones Brisbane event while embracing COVID rules Melbourne and Sydney Forums

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

31st August 2020 - National Sports Convention events to address the future of aquatic, recreation and sports facilities

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

6th August 2020 - Latest ActiveXchange intelligence shows importance of facilities re-engaging with members as they reopen

31st March 2020 - ActiveXchange outlines four activities for operators to undertake during Coronavirus shutdown

2nd December 2019 - Smart Connection Consultancy releases updated guidance for Synthetic Sports Surfaces

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

13th July 2018 - Smart Connection Consultancy releases world leading guidance for synthetic sports surfaces

22nd December 2015 - Smart Connection Consultancy partners to provide one stop solutions for sport

2nd September 2014 - Smart Connection Company sheds training arm

7th October 2010 - Sheppard: ‘Online teaching the future of training’

9th September 2010 - Sheppard Antagonises Parks Group

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing



iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business