Latest News

Back to Latest News back


SportWest announces data partnership with ActiveXchange

SportWest announces data partnership with ActiveXchange
September 10, 2021

Providing an opportunity for its members to engage with the award winning ‘SportsEye’ online intelligence platform, SportWest has advised that it has linked with ActiveXchange as its preferred community sport data provider.

Explaining that the platform is designed to translate existing membership data into powerful insight to guide future participation growth and infrastructure planning, SportWest Chief Executive, Matt Fulton said the partnership was an exciting opportunity for sports in WA.

Speaking this morning, Fulton noted “in a first for WA sport, SportWest members will have the opportunity to express interest in participating with ‘SportsEye’ to overlay the participation data from their sport with various data sets..

“This technology will take the guess work out of interpreting data for sports and allow them to build strong business cases for further investment as well as guide their programs to increase participation and get West Australian active.”

ActiveXchange Chief Executive, James Ellender said ActiveXchange was looking forward to the partnership with SportWest adding “we are really looking forward to the collaboration ahead in Western Australia alongside SportWest and its Members, to embrace the role and importance of data and technology in shaping a more informed, connected and active sector.

“This is a big step forward in using predictive analytics and data intelligence to create clear lines of sight on market intelligence, health and wellbeing impacts, identifying high growth areas and understanding what is and is not working, fast tracking the data transformation of sporting organisations, regardless of their size or experience with data.”

Information sessions will be provided for SportWest Members in coming weeks, ahead of an Expression of Interest process late in September.

Image cortesy of the Mid West Sports Federation.

Related Articles

25th August 2021 - ActiveXchange partners with Sport and Recreation ACT to inform sector

20th August 2021 - Lotterywest grant contributes to Swanbourne Nedlands Surf Life Saving Club upgrades

19th August 2021 - Construction begins on Western Australia’s State Football Centre and $35 million upgrade announced for HBF Park

5th August 2021 - Grants available to boost healthier sporting clubs across Western Australia

8th July 2021 - Western Australian regional athlete development secures three-year funding arrangement

28th June 2021 - SportsEye Academy hosts panel discussion in Perth

21st June 2021 - 30 Western Australian sporting clubs secure funding to encourage healthy habits

13th May 2021 - Western Australian aquatic facilities recognised for commitment to saving water

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

6th May 2021 - SportsEye Network makes key appointment to support growth

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

23rd December 2020 - SportWest appoints new Chief Executive

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

21st July 2020 - SportWest release strategic priorities for Western Australian sport

20th April 2020 - SportWest survey reveals local sport revenue and job losses due to COVID-19

12th February 2020 - Champions of Western Australian sport to be announced at RAC SportWest awards

8th October 2019 - WA Sports Federation rebrands as SportWest

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Sport / Technology / Wellness



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business