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ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit
August 23, 2021

To be held on Thursday, the second webinar for the free Virtual Fitness and Recreation Industry Technology Summit (FRITS) will see James Ellender, Chief Executive of ActiveXchange, sharing insights from data collected from facilities’ snap and long lockdowns.

Over the past 18 months, the fitness and recreation industry have been through both long and short lock downs and then reopening - with intriguing results.

In his session ‘What The Data Says For Reopening’, Ellender (pictured) will provide direction on rosters, services, usage and what clubs and facilities can expert with new sales and returning members.

Introducing what will be the second webinar for the free Virtual FRITS, Summit founder Justin Tamsett stated “we are super excited to have James speak at the Virtual Fitness & Recreation Industry Technology Summit as the data he will share will shape internal and external marketing efforts.

“James and ActiveXchange have the data to allow planning, investment and delivery across fitness and recreation. Market intelligence that covers over 3 million members and participants means the insights and trends he will share are super relevant to every business.”

“The database analysis, coupled with our predictive modelling, creates clear lines of sight on how to maximise participation outcomes, commercial returns, and social value impacts post lockdown. This content alone will help owners and managers prepare for reopening,” said Tamsett.

The Virtual Fitness & Recreation Industry Technology Summit is a free on-line summit for the entire industry with free webinars held every two weeks on Thursday afternoons.

The webinars are thanks to the support of the sponsors like Myzone and Qualified Trainers.

Webinar Details: 
Thursday 26th August 2021, from 3:30pm AEST

Attendees will be able register to join the webinar live or receive a replay at

Related Articles

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29th July 2021 - Analysis of aquatic and fitness centres performance through June shows changing consumer behaviour

27th July 2021 - New date and online delivery for Fitness and Recreation Technology Summit

20th July 2021 - Fitness and Recreation Industry Technology Summit to offer web-based alternative to postponed Sydney event

7th June 2021 - FILEX Leadership Summit a ground-breaking coming together of Australia’s fitness leaders

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

12th April 2021 - Australian Institute of Fitness supports Industry Technology Summit

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

25th March 2021 - Fitness Industry Technology Summit offers COVID Guarantee

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th January 2020 - Justin Tamsett joins REX Chairs Team in United States

18th September 2018 - Belgravia Leisure looks to NSW expansion with promotion of James Ellender to General Manager role

28th December 2017 - Australian Institute of Fitness recognises Justin Tamsett as ‘industry legend’

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