Latest News

Back to Latest News back

 

Ticket Sale Success and ‘This Is Us’ Campaign marks AFLW 2021 Season launch

Ticket Sale Success and ‘This Is Us’ Campaign marks AFLW 2021 Season launch
January 28, 2021

To mark the launch of 2021 AFLW season, the AFL has launched a promotional campaign video, featuring comments from key figures from the AFL and star players from the AFLW.

Highlighting the expected impact of the season, the video sees AFL Head of Women’s Football, Nicole Livingstone, state “we are excited that footy (is) back, particularly this year after COVID-19 disrupted the 2020 season and left us all wanting more.

“The term unfinished business has been spoken about a lot since then, we are committed to ensuring we complete the 2021 NAB AFLW Season and see it right through to the end when we crown a new premier at our grand final.

“To do that, things might look a little different this year.

“Our priority is to protect the health and wellbeing of the community and also our players and our industry.

“We have already needed to amend our original fixture to help accommodate the various border restrictions that are in place right now.

“We’ve already announced a single ladder for this season, and we’ve introduced ticketing for the first time to assist and allow crowds in attending a COVID-safe environment.

“There may be the need to make more adjustments throughout the NAB AFLW season, and we don’t make these changes lightly and will only do so if it’s needed to protect the safe delivery of the 2021 season, and also the wider community."

AFL Chief Executive, Gillon McLachlan, went on to say “while we have travelled a considerable distance, we still have many goals we want to achieve.”

“In five years we have grown from eight teams now to 14, while more than 600,000 women and girls are playing our game around the country.

“Over the past five years, the community response to AFLW and women playing football has been incredible and one that we are very proud of.

“This weekend, we welcome our 14 teams back on the park.

“All of them are driven to find success, particularly after our 2020 season that was hit hard by the interruptions caused by COVID.

“While faced with an unprecedented community pandemic, we could not declare a premier in 2020, so the lessons learnt through the year have us ready and prepared to ensure we complete the 2021 season.

“It’s a rapidly changing and uncertain world we are still living in, nearly 12 months after we first began to confront the reality of COVID, with terms like ‘flexible’ and ‘agile’ heard too often.

“But the AFL Commission is fully committed to our AFLW teams and players, as you continue to provide both aspiration and inspiration to young girls across the country."

As part of the 2021 AFLW season, the AFL has also introduced paid ticketing for AFLW matches, with limited capacity crowds permitted into venues with COVID-safe protocols.

The AFL also announced several matches from the opening round have achieved sell-out status for ticketing.

Accompanying the AFLW season launch video, AFL Media produced a satirical campaign with a voiceover inspired by the Housekeeping Monthly’s ‘The Good Wife’s Guide’ from 1955, which detailed the way women ‘should’ act and encourages them to aspire to be good housewives and mothers.

With a series of highlights over the last five years of AFLW competition, the campaign provides a strong contrast to the voiceover, something AFL Media head of marketing and content, Julian Dunne, said was brought about by archive vision of women playing Australian Rules football in the 1940s and 1950s.

Dunne added “the campaign rallies our AFLW community, preparing them for the exciting season ahead by illustrating how far women’s sport has come over the years, as well as the incredible athleticism, power and resilience of W players.

“It’s incredible to look back at the vision of women who were pushing the boundaries over seventy years ago by playing football when you consider the ideals of the time.

“Women have been coming together through a shared love of the game for decades, and now five years on, our AFLW community is stronger than ever.

“It doesn’t matter who you are or where you’re from, footy brings people together, giving them a community to connect with.

“From Auskick and community footy to the elite games of AFL and AFLW, footy is part of our fabric, who we are.

“In 2021, we are dedicated to celebrating the connection between our fans and our game.

“Footy is for all of us and that is what we want to communicate through the overarching ‘This is Us’ platform’.”

The 2021 NAB AFLW Season is set to begin tonight with Carlton taking on Collingwood at Melbourne’s Ikon Park.

Related Articles

27th January 2021 - Work commences on new elite women’s facilities at Melbourne’s Ikon Park

19th January 2021 - Trans player Hannah Mouncey plans legal action against AFL

18th January 2021 - Comment invited on plans for final stage upgrades to Geelong’s Kardinia Park Stadium

11th January 2021 - Study finds impacts of AFL players concussion last longer than previously thought

4th January 2021 - AFL stakeholders advance stadium plans in Cairns and Darwin

27th December 2020 - Telstra looks to make Marvel Stadium one of the world’s most connected sporting venues

24th December 2020 - AFL announces broadcast agreement extensions with Foxtel and Telstra

10th December 2020 - Victorian authorities to allow 30,000 attendance at MCG Boxing Day Test

23rd October 2020 - Former Collingwood player Héritier Lumumba sues AFL and club over alleged racism

14th October 2020 - AFL’s Tanya Hosch named South Australia’s Australian of the Year

1st October 2020 - Global sports survey shows impact of COVID-19 pandemic

24th August 2020 - Decline in income forces AFL to restructure operations with 20% of staff to be cut

21st August 2020 - AFL will not use Aboriginal flag during Indigenous Round

6th August 2020 - World Health Organization says large crowds for sporting events are unrealistic this year

1st May 2020 - Coronavirus has multi-billion dollar negative impact on global sport

29th October 2019 - AFL reaches agreement with AFLW players for 2020 season

24th April 2019 - Liberal leaders repeat $15 million budget commitment to Sydney Swans AFLW facilities

1st April 2019 - Grand Final sees AFLW smash domestic attendance record

25th March 2019 - Research suggests AFLW inspires more women to participate in football codes

20th March 2019 - Online trolling of AFLW player Tayla Harris’ in-game image compared to sexual abuse

1st February 2019 - Lions AFLW team base to be backed by $15 million in Federal Government funding

21st December 2018 - AFLW to expand to 14 teams in 2020 but warned ‘hard work’ needed for successful expansion


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business