Latest News

Back to Latest News back


Global sports survey shows impact of COVID-19 pandemic

Global sports survey shows impact of COVID-19 pandemic
October 1, 2020

The Coronavirus pandemic is having a deep impact on the global sports industry, according to a new survey from business advisory group PricewaterhouseCoopers (PwC).

PwC’s Sports Industry: System Rebooting report projects that growth in the sector will fall by more than half over the next three-to-five years from an annual rate of 8% in recent times to just 3.3%.

The slowdown would be more abrupt but for the relatively buoyant sports betting segment which is benefiting from the recent opening of the potentially huge United States market.

Based on responses from several hundred executives around the world, the survey estimates that the present crisis will lead to revenue shortfalls of between 30 and 40%.

In addition, many executives think the pandemic, which has now claimed the lives of more than one million people, could lead to drastic and permanent changes, with the traditional pyramidal system of European sport widely judged to be under threat and fans expected by some to delay returning to mass events even once restrictions are lifted.

On a more positive note, esports are judged to have emerged as the "big winner" of the lockdown period.

Commenting on the report, David Dellea, Head of PwC's Sports Business Advisory, stated “in general, our study shows that the prevailing pessimism is cut by the many opportunities brought about by the crisis.

"This situation may favour the emergence of changes that have long been considered but never achieved to their full extent, whether it be hybrid sports, new revenue streams, drastic governance reforms or enhanced collaborative models."

Click here to view the report.

Related Articles

29th September 2020 - Expressions of interest sought for chairperson for Sport Australia

31st August 2020 - Sporting partnership launches New Zealand 2020 National Sport Club Survey

20th August 2020 - Monash University to support student eSports gaming

10th July 2020 - China bans international sporting events until 2021

13th June 2020 - Community sporting clubs facing financial ruin as revenue streams hit by Coronavirus impact

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

3rd May 2020 - Five people charged in esports investigation

1st May 2020 - Coronavirus has multi-billion dollar negative impact on global sport

28th January 2020 - Leading consultants suggest Coronavirus impact could deal significant blow to Australian economy

2nd August 2019 - Money In Esports Summit coming to Sydney

27th June 2019 - China esports market value to hit US$1.9 billion this year

31st May 2019 - New guide explores the future of esports venues

20th August 2018 - Money In Sport conference delegates to learn about Disney’s Marvel Stadium naming rights deal

12th August 2018 - PwC report says Sydney is ‘no fun’ for residents

19th May 2018 - Consultants report reopens debate on new Auckland Stadium

16th November 2016 - Third Money In Sport Conference sees data as key to the future

28th July 2015 - Key Asian sport business event returns to Singapore

23rd June 2015 - UAE leisure sector to attract 45 million visitors by 2021

13th December 2011 - PwC predict global sports revenues to reach US$145.3 billion

15th June 2011 - Australasian Leisure Management partners Sport Business World conference

29th May 2010 - PwC predicts strong recovery for sports industry

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and billing statements,…

read more

Aquatics / Education / Recreation / Safety / Technology



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology


Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more




iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business