Latest News

Back to Latest News back


Global sports survey shows impact of COVID-19 pandemic

Global sports survey shows impact of COVID-19 pandemic
October 1, 2020

The Coronavirus pandemic is having a deep impact on the global sports industry, according to a new survey from business advisory group PricewaterhouseCoopers (PwC).

PwC’s Sports Industry: System Rebooting report projects that growth in the sector will fall by more than half over the next three-to-five years from an annual rate of 8% in recent times to just 3.3%.

The slowdown would be more abrupt but for the relatively buoyant sports betting segment which is benefiting from the recent opening of the potentially huge United States market.

Based on responses from several hundred executives around the world, the survey estimates that the present crisis will lead to revenue shortfalls of between 30 and 40%.

In addition, many executives think the pandemic, which has now claimed the lives of more than one million people, could lead to drastic and permanent changes, with the traditional pyramidal system of European sport widely judged to be under threat and fans expected by some to delay returning to mass events even once restrictions are lifted.

On a more positive note, esports are judged to have emerged as the "big winner" of the lockdown period.

Commenting on the report, David Dellea, Head of PwC's Sports Business Advisory, stated “in general, our study shows that the prevailing pessimism is cut by the many opportunities brought about by the crisis.

"This situation may favour the emergence of changes that have long been considered but never achieved to their full extent, whether it be hybrid sports, new revenue streams, drastic governance reforms or enhanced collaborative models."

Click here to view the report.

Related Articles

29th September 2020 - Expressions of interest sought for chairperson for Sport Australia

31st August 2020 - Sporting partnership launches New Zealand 2020 National Sport Club Survey

20th August 2020 - Monash University to support student eSports gaming

10th July 2020 - China bans international sporting events until 2021

13th June 2020 - Community sporting clubs facing financial ruin as revenue streams hit by Coronavirus impact

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

3rd May 2020 - Five people charged in esports investigation

1st May 2020 - Coronavirus has multi-billion dollar negative impact on global sport

28th January 2020 - Leading consultants suggest Coronavirus impact could deal significant blow to Australian economy

2nd August 2019 - Money In Esports Summit coming to Sydney

27th June 2019 - China esports market value to hit US$1.9 billion this year

31st May 2019 - New guide explores the future of esports venues

20th August 2018 - Money In Sport conference delegates to learn about Disney’s Marvel Stadium naming rights deal

12th August 2018 - PwC report says Sydney is ‘no fun’ for residents

19th May 2018 - Consultants report reopens debate on new Auckland Stadium

16th November 2016 - Third Money In Sport Conference sees data as key to the future

28th July 2015 - Key Asian sport business event returns to Singapore

23rd June 2015 - UAE leisure sector to attract 45 million visitors by 2021

13th December 2011 - PwC predict global sports revenues to reach US$145.3 billion

15th June 2011 - Australasian Leisure Management partners Sport Business World conference

29th May 2010 - PwC predicts strong recovery for sports industry

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness



Email for trade enquiries:  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business