Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Money In Sport conference delegates to learn about Disney’s Marvel Stadium naming rights deal
With the upcoming rebranding of Melbourne’s Etihad Stadium to Marvel Stadium to take place on 1st September, delegates at the 2018 Money In Sport conference will have the opportunity to learn about how this naming rights deal represents a new era in stadium sponsorship deals in Australia.
Kylie Watson-Wheeler, Senior Vice President and Managing Director at the Walt Disney Company Australia and New Zealand, will be speaking exclusively at Money In Sport about The Marvel Stadium agreement.
Bringing together one of the world’s leading entertainment brands with one of Australia’s premier venues, Watson-Wheeler explains how the brands expect to leverage access and interaction with fans and enhance engagement to create a unique, experiental destination.
The Marvel Stadium deals comes at a time of change in venue naming rights with having a logo splashed across a stadium no longer being the driving force for brands to be involved in naming rights sponsorships of sports and entertainment venues.
This has recently seen Scotiabank agree to pay over US$600 million for the naming rights of Canada’s Scotiabank Arena until 2038 while in the USA, naming rights at MetLife Stadium in New Jersey will cost the life insurance company in excess of US$400 million over the course of their 25 year sponsorship deal.
Money In Sport organisers stated “the question is, what is the value in naming rights sponsorships of stadiums? In 2018, this investment means having access to fans and direct contact with them through the match day experience, tailoring specific campaigns and offers for the audience.
“This access and interaction to fans allows a brand to engage with the consumer and turn them into customers of their own.
“Using all of the latest technology and data management systems, brands and stadiums can capitalise on unique activations by improving the fan experience and ultimately bringing more people through the door benefits both the stadiums and the naming rights partner.”
Being held at The Star, the former Jupiters, at Broadbeach on the Gold Coast from 28th to 30th November, Money In Sport is Australia’s leading sports business conference, uniting industry leaders and decision makers from around the world under the one roof.
Produced in consultation with stakeholders in all areas of sports marketing, Money In Sport is specifically constructed to provide relevant discussions, exclusive insights and unrivalled networking opportunities.
Click here for details on the Money In Sport conference in the Australasian Leisure Management industry Calendar.
Image: Melbourne’s Etihad Stadium is set to be renamed Marvel Stadium.
2nd November 2017 - Sporting conferences converge on the Gold Coast
16th November 2016 - Third Money In Sport Conference sees data as key to the future
18th November 2015 - Deal makers come together at Money in Sport conference
16th September 2015 - Leading industry speakers to address Money in Sport
2nd September 2015 - Etihad Stadium looks to boost revenues from increased branding
25th March 2015 - Game changing technology a win for fans at Etihad Stadium
18th December 2014 - Etihad Stadium gets global recognition as an entertainment venue
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!