Latest News

Back to Latest News back

 

Research suggests AFLW inspires more women to participate in football codes

Research suggests AFLW inspires more women to participate in football codes
March 25, 2019

Newly released figures from Roy Morgan Research show that over 550,000 Australian women now play one of the four main football codes with the success of the AFLW driving this growth as participation in Australian football over the last year has risen by 21,000 to 176,000 female players.

The new research advises that despite the growth in female participation ‘Aussie rules’ the home-grown code remains well football, with nearly 400,000 Australian women aged 14 and over playing the round ball game in the 12 months to December 2018.

The Roy Morgan Research study shows that football and Aussie rules are well ahead of the two rugby codes with 67,000 Australian women now playing rugby league and 32,000 Australian women now playing rugby union.

As Australia’s largest State, NSW is the home of female football players in Australia - with 207,000 women playing football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000.

NSW is the home of women’s football in Australia with over 170,000 women playing the sport while Victoria has more women playing Aussie rules (77,000) than any other state and Queensland has more women playing rugby league (35,000) than any other State.

Women’s participation in football codes 2017 cf. 2018

Source: Roy Morgan Single Source (Australia), January – December 2017 Australian Women aged 14+, n=8,737 and January – December 2018, Australian Women aged 14+, n=8,442.

Roy Morgan Research Chief Executive, Michele Levine says the first ever AFL Women’s finals series being contested at the moment and four new teams joining AFLW are important milestones for women’s sport.

She advises “over 550,000 Australian women are now playing football of one sort or another whether Australian football, soccer (football), rugby league or rugby union. Although this number has increased by only 6,000 from a year ago the growth has been driven by an increasing number of women and girls playing Australian football, up by 21,000 to 176,000.

“As we showed a year ago it is the increasing participation of women and girls in the football codes that is supporting overall levels of participation in football as male participation has declined in recent years. However, despite these declines men still comprise over 70% of the over 1.9 million Australians that play a football code either regularly or occasionally.

“The success of the AFLW in engaging the interest of the community has been highlighted this week with the widespread support expressed for Carlton’s Tayla Harris after an iconic image of the AFLW player was targeted by online trolls. The swift response by media commentators and other social media users to condemn the harassment of Harris shows the growing influence and importance placed on Women’s sport as coverage and interest continues to increase.

“However, despite the impressive growth of the AFLW from a standing start just over two years ago, it is (football) that is by far the leading football code for women in Australia now played by just under 400,000 women and girls in 2018.

“The ... Matildas (have) has emerged in recent years as one of Australia’s favourite national sporting teams with striker Samantha Kerr scoring plenty of goals on the pitch and also inspiring women and girls to take up the sport.

“The Matildas and are now ranked inside the world’s top six heading towards the 2019 Women’s Football World Cup being held in France in June and July and recently won the 2019 Cup of Nations beating highly ranked opponents South Korea, New Zealand and Argentina.

“The increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.”

Click here to view the Roy Morgan Research study.

Related Articles

20th March 2019 - Online trolling of AFLW player Tayla Harris’ in-game image compared to sexual abuse

19th March 2019 - Helen Clark named global Patron for International Working Group on Women and Sport

14th March 2019 - Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport

7th March 2019 - SportAccord event to focus on women in sport

28th February 2019 - AFL Victoria advises of record participation figures

8th August 2018 - Report shows Australians prefer NSW snowfields

14th May 2018 - New program to help develop up and coming Matildas

16th February 2018 - Six million participants make swimming Australia’s top sport and recreational activity

28th August 2018 - FFA promotes former Matilda to participation management role

28th March 2017 - ARU rejects Roy Morgan findings on rugby participation

4th January 2016 - AFL claims massive growth in participation in 2015

8th December 2015 - FFA survey shows boom in football participation

28th October 2014 - Women are ‘second class citizens’ in sport governance and management

12th November 2013 - Football participation reaches 1.96 million Australians


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business