Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Grand Final sees AFLW smash domestic attendance record
A dominant display on the field by the Adelaide Crows wasn’t the only success story from the weekend's AFLW grand final, with crowd figures setting a new attendance record for a domestic women’s sport game in Australia.
A 53,034 strong crowd attended Adelaide Oval on Sunday to watch the Crows take the club’s second AFLW premiership in three years with a dominant victory over Carlton.
The previous record stood at 41,975 from Fremantle’s clash with Collingwood at Perth’s Optus stadium last year.
The AFL’s goal of attracting 30,000 fans through the gates was blown out the window, with the public making a statement of support for the game.
The record-breaking attendance figure has confirmed the recent report by Roy Morgans Research, attributing the national uptake in sports participation by females to the success of the AFLW.
Currently, over 550,000 women now play one of the four main football codes in Australia and in the last 12 months to December 2018, participation in Australian Rules is up by 21,000 to 176,000 women.
The continued growth and success of the AFLW will place pressure on AFL headquarters to extend the season beyond seven weeks and discuss the idea of a joint collective bargaining agreement, which would see the fully professional men’s players help subsidise AFLW to fast-track the players’ transition to full-time athletes.
Amid frustration over the length of the season, this year, AFLW needed just two extra weeks to ensure a fair fixture in which teams played each other once. This would also have negated the need for a conference system which saw sides as dominant as the Kangaroos (five wins, two losses) miss out on finals despite finishing with a better record than Carlton.
Despite the unpopular system, AFL headquarters is likely to continue the structure into next year, with AFL Head of Women’s Football Nicole Livingstone advising it would continue given AFLW's limited "window" and "cost".
Images shows the Adelaide Crows after their AFLW grand final win at the weekend.
14th March 2019 - Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport
7th March 2019 - SportAccord event to focus on women in sport
1st February 2019 - Lions AFLW team base to be backed by $15 million in Federal Government funding
5th December 2018 - Grassroots sport advocates unimpressed with Grant awarded to Crows AFLW team
4th December 2018 - Funding boost to support Adelaide Crows AFLW
3rd August 2018 - Fears of truncated season for AFL Womens 2019 competition
11th February 2018 - Optus Stadium welcomes record crowd for AFLW fixturew
17th November 2017 - Former Olympic swimmer Nicole Livingstone named AFL’s new Head of Women’s Football
4th November 2017 - AFL Womens players get new pay deal for 2018 season
20th March 2017 - Metricon Stadium to host historic AFL Women’s Grand Final
4th January 2016 - AFL claims massive growth in participation in 2015
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