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The South Australian Government has announced it will increase its support of women’s sport through a $275,000 sponsorship of the Adelaide Crows AFLW team.

The funding to the Adelaide Football Club will help grow female participation in football through pathways and development programs for young women across the state wanting to take up the sport.

Premier Steven Marshall said the State Government funding would help support women’s sport participation in South Australia.

“The popularity of the AFLW competition is on the rise in South Australia and across the nation, with the number of registered junior female teams in local clubs across the State increasing from eight to 110 in just two years,” said Premier Marshall.

“With the number of young women wanting to engage in the sport rapidly increasing, it is important they are provided with the necessary resources to allow them to develop their skills, and ultimately play at the top level of the sport.

“Our hope is that this funding boost will allow more young women across the state to take up football.

“We are encouraged by the fact that the Crows women’s team has one of the highest television viewership and match attendance around the nation, and it paints a very promising picture for the future of football in our state.”

The Crows community team drive programs such as the Crows Cup Carnival, have been delivered to more than 10,000 female students in over 150 schools across South Australia.

These programs target female high school students and give them access to the resources they need to progress to the elite level of the sport. 

Crows Chief Executive Andrew Fagan said it was fantastic to receive support from the State Government.

“Our Club is committed to growing the women’s game in the central corridor of Australia and ensuring girls and young women can fulfil their potential as players, coaches and administrators, and even enjoy our great game as a fan,” said Fagan.

“We have made significant progress since embarking on this journey, the highlights being the inaugural AFLW Premiership and the establishment of a unique Indigenous Girls Academy, among other initiatives.

“There is still much more to be achieved and we appreciate this support from the State Government.”

Image of Crows AFL Women's players Deni Varnhagen and Ebony Marinoff

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