Latest News

Back to Latest News back

 

Australian first as Adelaide Crows acquire eSports team

Australian first as Adelaide Crows acquire eSports team
May 18, 2017

In a move signalling the growing links between traditional and online sports, the AFL's Adelaide Crows have entered the world of competitive video gaming, acquiring a professional eSports team, Legacy, in the first deal of its kind in Australia.

Legacy, who are based in Sydney, are one of the eight top-tier League of Legends (LoL) teams in the Oceanic Pro League (OPL), which launched in the region in 2015.

LoL, published by Riot Games, is a five-a-side online warfare-style game. It estimates its player-base to be more than 100 million users.

Legacy are set to compete in the OPL grand finals, which start on 10th June, with the winner due compete for a spot at the LoL world championship – the biggest eSports event in the world.

In 2016 it had a prize pool of US$6.7 million and attracted more viewers, live and online, than the 2016 NBA finals.

Crows Chief Executive, Andrew Fagan, said buying the LoL team would open up a new commercial platform for the AFL club.

In a press release, the Crows advised that the world of competitive gaming has an international audience of close to 250 million people, the majority of whom are aged between 14 and 34 years.

Fagan advised “(eSports) is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media-savvy audiences.

“League of Legends eSports was the most obvious choice for our club to get involved in, as it is one of the most developed eSports leagues in the region.”

The AFL signalled its interest in the eSports industry in May, with the aim of running a tournament at Etihad Stadium, which it acquired last year..

While the purchase of an eSports team is a first for a traditional sports club in the region, it follows the recent investment by global leagues, teams and individuals in eSports - including the NBA, former NBA players Magic Johnson and Shaquille O’Neal, former NFL player Joe Montana, the Philadelphia 76ers and the Miami Heat. In Europe, football clubs such as Manchester City, Paris Saint-Germain and Ajax have also created eSports divisions in recent years.

Earlier this month, Intel Extreme Masters at Sydney’s Qudos Bank Arena became the biggest eSports event held in Australia, attended by 7,000 fans.

Images: Members of Legacy, who came second in the 2015 and 2016 Oceanic Pro League grand final of League of Legends (top) and Intel Extreme Masters at Sydney’s Qudos Bank Arena in May 2017 (below).

12th May 2017 - AFL SECURES LAST-MINUTE CHINESE BROADCAST DEAL FOR SHANGHAI GAME

6th May 2017 - INTEL EXTREME MASTERS SYDNEY EVENT TO BE LIVE STREAMED ON TWITTER

5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES

4th May 2017 - MOST PROFESSIONAL SPORTS TEAMS TO SOON HAVE AN ESPORTS PRESENCE

28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS

10th March 2017 - TEG LIVE PARTNERSHIP TO BRING IEM ESPORTS EVENT TO SYDNEY

2nd March 2017 - CHINESE ESPORTS PLAYERS GENERATE US$730 MILLION IN REVENUE

16th February 2017 - NBA TAPS INTO THE FAST GROWING ESPORTS MARKET 

 

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business