Latest News

Back to Latest News back

 

AFL secures last-minute Chinese broadcast deal for Shanghai game

AFL secures last-minute Chinese broadcast deal for Shanghai game
May 12, 2017

The AFL has announced that three Chinese free-to-air broadcasters will show live coverage of Sunday’s Premiership clash between the Gold Coast Suns and Port Adelaide in Shanghai.

Announced today (Friday 12th May), Chinese state broadcaster CCTV, the Shanghai TV channel and commercial broadcaster Guangzhou TV will show live coverage of this Sunday’s game.

The AFL had faced the prospect of playing in China without having a broadcast partner in the country, but AFL Chief Financial Officer, Travis Auld, said that the deal could now make the game the most-watched match in AFL history with the three broadcast partners reaching more than 1.4 billion people.

While Sunday’s games will be the first AFL regular-season game outside Australia or New Zealand, it is unlikely that the game will attract large numbers in the sport saturated Chinese broadcast market.

CCTV already shows weekly AFL matches on one of its digital sports channels, but viewing figures for these games have not been revealed.

Nonetheless, Port Adelaide in particular is keen to expand its reach in China.

Shanghai billionaire property developer Gui Guojie already sponsors the club, while Chinese-Australian mining businesswoman Sally Zou of AusGold is also an enthusiastic backer.

Port will also unveil a new sponsor on the weekend, as part of a range of Chinese-linked sponsorship deals that the club says is the result of an ongoing expansion into the Chinese market. 

4th January 2017 - TOP CHINESE ADMINISTRATOR PREDICTS REMARKABLE YEAR FOR CHINESE SPORT

27th October 2016 - AFL 2017 SEASON TO FEATURE COMPETITIVE MATCH IN SHANGHAI

23rd September 2016 - IOC PRESIDENT PROCLAIMS ‘TIME OF ASIA’ AS SPORTS MINISTERS SIGN DECLARATION IN PYEONGCHANG

15th April 2016 - PORT ADELAIDE AND THE AFL SIGN MOU TO PLAY 2017 PREMIERSHIP MATCH IN CHINA

2nd March 2015 - AFL AGREES ASIAN BROADCAST DEAL

21st September 2012 - AFL ACADEMY LAUNCHED IN CHINA

 


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Parkequip

Parkequip is an approved supplier under the NSW LGP Contract 308 for a range of products including play equipment, shade, shelters, safe fall, park furniture and school outdoor seating. All materials…

read more

Fitness / Parks / Play / Recreation / Surfaces

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Technogym Australia

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business