METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
AFL looks to eSports to engage with new audiences
The AFL has this week signalled that it will be entering the fast-growing eSports market with plans to hold a tournament at Etihad Stadium later this year.
As reported in The Age, the AFL will be following the likes of teams in the English Premier League, NBA, NFL and NHL by tapping into the huge and fast-growing eSports community which some think has the potential to eclipse traditional sports in terms of popularity.
Earlier this week, Australasian Leisure Management reported Róisín O'Shea, Senior Partnerships Manager at Fnatic, as stating “it's only a matter of time before most clubs have an esports team.”
With major eSports events now attracting growing audiences and a significant number of professional players and teams, the AFL’s master plan reportedly involves encouraging clubs to invest in, sponsor or create their own professional video game teams - as some clubs have done with Australia’s new Super Netball series.
Darren Birch, the AFL’s Growth, Digital and Audiences General Manager told Fairfax Media, “eSports events sell out.
“They are amazing live events.
“There are more screens, more activities going on, more lights, more LED displays. Some of the tournaments I have seen show that eSports is more concert-like than sport-like, but that’s what appeals to that younger audience.
Australia currently has eight top of the line professional teams competing on the global stage with many more amateur and semi-pro sides below them.
According to Fairfax Media reports, eSports have approached the AFL previously to invest in an Australian team, but it didn’t come to fruition.
eSports has gained an enormous following in Australia and right around the world, with the industry now reported to be worth around $1.2 billion and hold an audience of around 239 million people.
The rise of eSports is a feature in the May/June 2017 issue of Australasian Leisure Management.
Images courtesy of Populous. The leading architects have recently established a division to specialise in the design of eSports venues.
28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS
10th March 2017 - TEG LIVE PARTNERSHIP TO BRING IEM ESPORTS EVENT TO SYDNEY
2nd March 2017 - CHINESE ESPORTS PLAYERS GENERATE US$730 MILLION IN REVENUE
16th February 2017 - NBA TAPS INTO THE FAST GROWING ESPORTS MARKET
8th December 2016 - POPULOUS DESIGN CHOSEN FOR NEW PARRAMATTA STADIUM
11th October 2016 - MANAGEMENT EMPHASISES ETIHAD STADIUM’S CONTINUATION AS A MULTI-PURPOSE VENUE
30th March 2016 - ETIHAD STADIUM’S UFC193 EVENT DELIVERS ECONOMIC IMPACT OF $102 MILLION
1st March 2016 - AFL REVENUES TOPPED $500 MILLION IN 2015
11th June 2014 - AFL SEEKS GLOBAL EXPANSION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!