Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Tobacco linked sponsors dropped from F1 cars for 2019 Australian Grand Prix
The McLaren Racing and Scuderia Ferrari Formula One teams have confirmed that their tobacco related sponsorships have been dropped from their cars competing in this weekend’s Australian Grand Prix in Melbourne.
British American Tobacco (BAT) yesterday announced that it would not feature its 'A Better Tomorrow' livery on McLaren’s F1 car, instead passing its branding rights for the race to convenience store chain 7-Eleven, one of the firm’s main retail partners in Australia.
The move follows Philip Morris International’s decision to drop its ‘Mission Winnow’ campaign from the official team name, car livery and driver overalls at Scuderia Ferrari for the Melbourne race.
Both the 'A Better Tomorrow' and ‘Mission Winnow’ are promoted as ‘awareness’ campaigns supposedly highlighting tobacco alternatives, although the Mission Winnow logo - made up of a red ‘M’ and red ‘W’ in between two white chevrons - is almost identical to PMI’s Marlboro white-and-red chevron that used to adorn the Ferrari F1 car.
However, with both the Federal Government’s Department of Health, and Victoria’s Department of Health and Human Services, investigating whether the branding is in breach of tobacco advertising laws the F1 teams and their sponsors have adopted to avoid a confrontation by voluntarily removing the branding.
In an email to the Reuters news agency, a McLaren spokesperson said that BAT had decided ‘in advance not to brand the car or team with A Better Tomorrow but instead pass their branding rights onto Seven Eleven for this race’.
Despite removing its branding this weekend, Philip Morris, whose Mission Winnow campaign first appeared during last season’s Japanese Grand Prix, has said that it will remain the team’s title sponsor.
SportBusiness Sponsorship quoted a McLaren staff member advising that BAT was “mindful” of the Australian authorities’ tough stance on tobacco advertising in making its decision.
McLaren and BAT have confirmed that A Better Tomorrow will feature at the next grand prix in Bahrain on 31st March. Mission Winnow branding will also return in Bahrain with Scuderia Ferrari.
The branding will presumably continue for the remainder of the season although confrontations may loom in other nations with anti-tobacco advertising legislation.
Image: Ferrari's new red and white livery with the 'Mission Winnow' branding.
22nd January 2019 - Albert Park Grand Prix circuit hosts 1000th Supercars championship race
1st November 2018 - Hanoi to host F1 race in 2020
11th October 2018 - New women-only motorsport series aims to develop future Formula 1 stars
10th September 2018 - Australian Grand Prix appoints new catering partners
29th April 2018 - Formula 1 looks to engage younger generation of fans
24th March 2018 - Australian Grand Prix the nation’s biggest ‘pop-up’ event
31st January 2018 - Death of Ron Walker, businessman and Melbourne Grand Prix supremo
14th September 2015 - Melbourne secures Formula 1 Grand Prix until 2023
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