Latest News

Back to Latest News back

 

Federal authorities scrutinise Ferrari’s tobacco linked branding ahead of Melbourne F1 race

Federal authorities scrutinise Ferrari’s tobacco linked branding ahead of Melbourne F1 race
February 12, 2019

Ahead of the 2019 Melbourne Grand Prix, the Federal Department of Health and Victoria's Department of Health and Human Services have launched investigations into Philip Morris' new branding of Ferrari’s Formula One car.

Mission Winnow - Philip Morris International’s new non-product-related branding campaign - was apparently conceived as an attempt to raise awareness of the company’s embrace of a smoke-free future and its transformation in terms of science, technology and innovation.

However, critics in Australia say the campaign is a deliberate attempt to get around the longstanding ban on tobacco advertising, and an attempt to hint at PMI’s flagship brand and former Ferrari sponsor: Marlboro. The critics also highlight that the shape of the Mission Winnow logo - made up of a red ‘M’ and red ‘W’ in between two white chevrons - is almost identical to the Marlboro white-and-red chevron that used to adorn the Ferrari F1 car.

The tobacco giant denies the accusations, and has reiterated that its Mission Winnow branding is legal in all Formula 1 territories, and has no connection to PMI tobacco products.

Nonetheless, the Federal Government’s Department of Health, and Victoria’s Department of Health and Human Services, are investigating whether the branding is in breach of tobacco advertising laws.

The Mission Winnow-Ferrari partnership launched at the Japanese Grand Prix in October last year, and featured at the last four races of the season.

With those races having been broadcast on local TV stations Network Ten and Foxtel, a separate investigation has also been launched by the Australian Communications and Media Authority.

The investigation, just a month out from the Melbourne Grand Prix, comes as the Federal Government reviews its tobacco control laws, including advertising regulation.

PMI has had a lucrative sponsorship deal with Ferrari for decades, with the famous red and white livery on Ferrari's racing cars, uniforms and advertising historically featuring the Marlboro cigarette logo.

PMI’s website suggests Mission Winnow is predominantly a brand revamp for the tobacco company, and while it doesn't specifically mention tobacco products, it does promote Philip Morris' efforts to transform "not only our company but an entire industry for the 1.1 billion people who smoke and those around them".

This, it says, can be realised through the creation of "smoke-free alternatives" to cigarettes, which the company is testing in the laboratory.

Melbourne surgeon and anti-smoking campaigner John Cunningham, who complained about the new branding to authorities, said it was "spin".

Dr Cunningham told the ABC “this website actually makes it much clearer what they are trying to achieve, and what sort of business they are in.

"It has nothing to do with F1 cars, that’s for sure. Tobacco companies are finally admitting that their only means of financial survival is to get people addicted to nicotine, and they’re going to pour money into researching how to do that most effectively - not for the benefit of their addicted customers, but for the benefit of their profits and shareholders."

Parties hope the issue will be resolved in time for this year’s F1 season opener in Melbourne on 17th March.

Images: Ferrari 2019 drivers Charles Leclerc and Sebastian Vettel with this year's F1 car (top) and Ferrari's new red and white livery advertises a product that doesn't appear to exist – but it looks very familiar.(below).

Related Articles

22nd November 2018 - Formula 1® Australian Grand Prix awarded 2018 Best International Sporting Event of the Year

11th October 2018 - New women-only motorsport series aims to develop future Formula 1 stars

29th April 2018 - Formula 1 looks to engage younger generation of fans

24th March 2018 - Australian Grand Prix the nation’s biggest ‘pop-up’ event

31st January 2018 - Death of Ron Walker, businessman and Melbourne Grand Prix supremo

2nd June 2017 - Supercars to race for points at 2018 Melbourne Grand Prix

8th September 2016 - US-based media interests confirm US$4.4 billion acquisition of Formula 1

14th September 2015 - Melbourne secures Formula 1 Grand Prix until 2023

14th April 2014 - Ferrari Racing Days roars into Sydney

15th March 2014 - Australian Grand Prix organisers say new race contract needs Victorian Government approval

12th June 2013 - Australian and New Zealand sport sponsorship market worth $927 million

15th February 2013 - F1 Grand Prix set to stay in Melbourne

19th February 2011 - Countdown to 2011 Formula 1 Australian Grand Prix

24th April 2008 - F1 Grand Prix - The World’s Most Valuable Annual Sporting Events


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business