Intelligenz solutions provide integrated software for Wellness, Spa, Fitness, Leisure Centres, Recreation Activities, Resort and Restaurant Management.read more
Federal authorities scrutinise Ferrari’s tobacco linked branding ahead of Melbourne F1 race
Ahead of the 2019 Melbourne Grand Prix, the Federal Department of Health and Victoria's Department of Health and Human Services have launched investigations into Philip Morris' new branding of Ferrari’s Formula One car.
Mission Winnow - Philip Morris International’s new non-product-related branding campaign - was apparently conceived as an attempt to raise awareness of the company’s embrace of a smoke-free future and its transformation in terms of science, technology and innovation.
However, critics in Australia say the campaign is a deliberate attempt to get around the longstanding ban on tobacco advertising, and an attempt to hint at PMI’s flagship brand and former Ferrari sponsor: Marlboro. The critics also highlight that the shape of the Mission Winnow logo - made up of a red ‘M’ and red ‘W’ in between two white chevrons - is almost identical to the Marlboro white-and-red chevron that used to adorn the Ferrari F1 car.
The tobacco giant denies the accusations, and has reiterated that its Mission Winnow branding is legal in all Formula 1 territories, and has no connection to PMI tobacco products.
Nonetheless, the Federal Government’s Department of Health, and Victoria’s Department of Health and Human Services, are investigating whether the branding is in breach of tobacco advertising laws.
The Mission Winnow-Ferrari partnership launched at the Japanese Grand Prix in October last year, and featured at the last four races of the season.
With those races having been broadcast on local TV stations Network Ten and Foxtel, a separate investigation has also been launched by the Australian Communications and Media Authority.
The investigation, just a month out from the Melbourne Grand Prix, comes as the Federal Government reviews its tobacco control laws, including advertising regulation.
PMI has had a lucrative sponsorship deal with Ferrari for decades, with the famous red and white livery on Ferrari's racing cars, uniforms and advertising historically featuring the Marlboro cigarette logo.
PMI’s website suggests Mission Winnow is predominantly a brand revamp for the tobacco company, and while it doesn't specifically mention tobacco products, it does promote Philip Morris' efforts to transform "not only our company but an entire industry for the 1.1 billion people who smoke and those around them".
This, it says, can be realised through the creation of "smoke-free alternatives" to cigarettes, which the company is testing in the laboratory.
Melbourne surgeon and anti-smoking campaigner John Cunningham, who complained about the new branding to authorities, said it was "spin".
Dr Cunningham told the ABC “this website actually makes it much clearer what they are trying to achieve, and what sort of business they are in.
"It has nothing to do with F1 cars, that’s for sure. Tobacco companies are finally admitting that their only means of financial survival is to get people addicted to nicotine, and they’re going to pour money into researching how to do that most effectively - not for the benefit of their addicted customers, but for the benefit of their profits and shareholders."
Parties hope the issue will be resolved in time for this year’s F1 season opener in Melbourne on 17th March.
Images: Ferrari 2019 drivers Charles Leclerc and Sebastian Vettel with this year's F1 car (top) and Ferrari's new red and white livery advertises a product that doesn't appear to exist – but it looks very familiar.(below).
11th October 2018 - New women-only motorsport series aims to develop future Formula 1 stars
29th April 2018 - Formula 1 looks to engage younger generation of fans
24th March 2018 - Australian Grand Prix the nation’s biggest ‘pop-up’ event
31st January 2018 - Death of Ron Walker, businessman and Melbourne Grand Prix supremo
2nd June 2017 - Supercars to race for points at 2018 Melbourne Grand Prix
8th September 2016 - US-based media interests confirm US$4.4 billion acquisition of Formula 1
14th September 2015 - Melbourne secures Formula 1 Grand Prix until 2023
14th April 2014 - Ferrari Racing Days roars into Sydney
15th February 2013 - F1 Grand Prix set to stay in Melbourne
19th February 2011 - Countdown to 2011 Formula 1 Australian Grand Prix
24th April 2008 - F1 Grand Prix - The World’s Most Valuable Annual Sporting Events
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!