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Formula 1® Australian Grand Prix awarded 2018 Best International Sporting Event of the Year

Formula 1® Australian Grand Prix awarded 2018 Best International Sporting Event of the Year
November 22, 2018

The Formula 1® 2018 Rolex Australian Grand Prix has won the Best International Sporting Event of the Year award at the prestigious 2018 Asia’s Sports Industry Awards (SPIA Asia Awards).

Staged overnight at the Centara Grand & Bangkok Convention Centre in Thailand, the top award rounded out a successful night for the Formula 1® 2018 Rolex Australian Grand Prix, claiming gold in the following categories:

•           GOLD: Best International Sporting Event of the Year

•           GOLD: Best Integrated Marketing Campaign for a Sports Event

•           GOLD: Best Live Experience at a Sporting Event (public voting)

The gala was attended by global sports agencies, governing bodies, international sports federations, global and Asian brands, event organisers and industry suppliers.

Adjudicators of the 2018 SPIA Asia Awards received hundreds of submissions from 47 countries across 22 different categories.

All submissions were judged by a panel of high-profile industry experts in a stringent four-step process, adding to the achievements of the Australian Grand Prix Corporation.

The Australian Grand Prix Corporation (AGPC) Chief Executive Andrew Westacott, said he was honoured and proud to receive three awards, including the coveted Best International Sporting Event of the Year category, as well as back-to-back wins in the Best Integrated Marketing Campaign for a Sports Event.

“As an organisation we are thrilled to have been recognised by leaders of Asia’s tourism and sports industry among an extremely high calibre field of entrants. These awards are a credit to the talented AGPC staff and extended Grand Prix family that make this event possible,” said Westacott.

“The Formula One Australian Grand Prix has proven to be more than just a race – it has evolved to become a four-day festival-style showcase that attracts visitors from across Australia and around the world, while promoting Melbourne and Victoria to millions of fans globally, creating value for the state of Victoria.

“It is also a benchmark for international events not only in Australia but around the globe because of the undeniable economic benefits the event generates for Victoria including job creation, industry development, reputational enhancement, community involvement and civic pride,” continued Westacott.

There was further success for Melbourne when Visit Victoria also landed gold in the Best Sports Tourism Destination of the Year category, reaffirming the state’s global reputation for staging world-class sporting events.

For further information about the 2018 SPIA Asia Awards, including all award categories and winners, visit http://spiaasia.com/

Related Articles

2nd June 2017 - Supercars to race for points at 2018 Melbourne Grand Prix

3rd August 2014 - Australian F1 Grand Prix to stay in Melbourne until 2020

10th September 2018 - Australian Grand Prix appoints new catering partners

28th February 2013 - Australian Grand Prix Corporation extends key contract with APP Corporation

15th March 2014 - Australian Grand Prix organisers say new race contract needs Victorian Government approval

24th March 2018 - Australian Grand Prix the nation’s biggest ‘pop-up’ event


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