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Visit Victoria welcomes continued Government investment in tourism and events

Visit Victoria welcomes continued Government investment in tourism and events
April 27, 2018

The Victorian Government has announced its ongoing support for tourism and events with a significant investment to be made in the 2018/19 Victorian State Budget.

Building on previous record funding in the current financial year, which provided a significant and ongoing boost for major events, the Victorian Budget 2018/19 provides essential support to sustain focus across priority markets with an additional $51.1 million for marketing and major events, including $21.8 million over two years to ensure Visit Victoria continues to draw lucrative business events to Melbourne.

Welcomed the Victorian Government’s continued support for tourism and events, Visit Victoria Chief Executive Peter Bingeman stated “we have a strong vision for the future of this industry, and the role it plays in our economy, and the Victorian Government’s continued support is making this a reality.

“With more and more businesses and major events choosing Victoria, we know that delivering the best visitor experience is the key to attracting and encouraging repeat visitation to the State. We can only deliver the best visitor experiences through continued funding initiatives and strong industry partnerships. We look forward to growing from strength to strength as we continue working hand-in-hand with the tourism and events sector.”

Since 2016, Visit Victoria has successfully added more than 50 major events to Victoria’s enviable calendar from 2017 to 2025, more than 320 business events, provided funding for more than 130 regional events, delivered a dedicated regional marketing campaign and delivered the first interstate and international marketing campaigns in six years.

Image: Formula 1 action at the Australian Grand Prix.

13th April 2018 - VICTORIAN GOVERNMENT BACKS PLANS FOR REDEVELOPMENT OF MCG AND ETIHAD STADIUM

23rd October 2017 - VTIC WELCOMES STRONG EVENTS FORECAST BUT STRESSES THAT ATTRACTIONS MUST PLAN FOR WINTER VISITORS 

16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS 

20th July 2017 - GROWING VICTORIAN TOURISM SECTOR IMPACTED BY ONGOING SKILLS SHORTAGES

10th July 2017 - NGV’S VAN GOGH HITS RECORD 420,000 VISITORS 

7th June 2017 - VTIC HIGHLIGHTS CHALLENGES FOR TOURISM IN REGIONAL VICTORIA 

5th May 2017 - BEHIND THE SCENES IN TRANSFORMING THE ‘MOST LIVEABLE’ CITY TO THE ‘MOST VISITABLE’

26th April 2017 - LOCAL COUNCILS MAKE BIG INVESTMENTS IN TOURISM 

6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM

25th February 2017 - SOVEREIGN HILL THE TOP ATTRACTION, HARVEY LISTER NAMED INDUSTRY LEGEND AT AUSTRALIAN TOURISM AWARDS

24th February 2017 - VICTORIA TOURISM INDUSTRY COUNCIL WELCOMES REDUCED PENALTY RATES 

8th December 2016 - ARTHURS SEAT EAGLE GETS GRAND OPENING

19th October 2016 - LOCAL RESIDENTS A KEY DRAWCARD FOR MELBOURNE VISITATION

18th August 2016 - MELBOURNE MAINTAINS STATUS AS ‘WORLD’S MOST LIVEABLE CITY’

26th July 2016 - VICTORIA AIMS FOR $36.5 BILLION TOURISM SECTOR BY 2025

5th July 2016 - TOURISM TRENDS TO BE EXPLAINED AT THE 2016 VICTORIAN TOURISM CONFERENCE 

18th May 2016 - INAUGURAL CHIEF EXECUTIVE APPOINTED TO LEAD VISIT VICTORIA

23rd April 2016 - VISIT VICTORIA BOARD ANNOUNCED 

17th June 2015 - VICTORIAN PREMIER VOWS TO FIGHT FOR EVERY MAJOR EVENT ‘WORTH TAKING’


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

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